Brand Tone

Passionate and Enthusiastic, Friendly and Approachable, Humorous and Playful, Caring and Empathetic, Community-Oriented

Brand Values

• •Passion for Cats
• •Quality and Cat Well-being
• •Customer Satisfaction
• •Innovation and Specialization
• •Joy and Entertainment

Best Practices

• •Embrace "Cat Language" (Lovingly): Consistently use affectionate terms like "bichano," "kitty," "furry friend," and incorporate cat-related puns or playful language where appropriate. Maintain a warm, enthusiastic voice that resonates with fellow cat lovers.
• •Prioritize Passion and Empathy: Let your genuine love for cats shine through in all communications. Highlight the benefits of products from the cat's perspective and show understanding of common cat owner joys and challenges.
• •Stay Playful and Humorous (Where Appropriate): Reflect the fun and often quirky nature of cats in your copy, especially on social media. Use humor to connect with your audience and make the brand relatable.
• •Focus on Quality and Well-being: When describing products, clearly articulate how they contribute to a cat's health, comfort, and happiness. This reinforces the brand's commitment to providing the best for cats.
• •Build Community: Encourage interaction by asking questions, inviting users to share stories/photos of their cats, and using community-centric hashtags. Make customers feel like they are part of a shared passion.

Social Perception

Positive Customer Experiences, Trusted Source for Cat Products, Engaging and Relatable, Specialized for Cat Lovers

Copy Examples

• •Keep your kitty hydrated and happy! 🐾 Our new PurrFlow Fountain is designed with love, because we're as cat-obsessed as you are. Silent, stylish, and super easy to clean. Spoil your 'bichano' today!
• •Weekend vibes courtesy of this little acrobat! 😂 What hilarious antics is your 'bichano' up to? Share in the comments! #PetBichano #Gateiros #CrazyCatLife #ApaixonadosPorGatos
• •Pounce on these prices! 😻 Spoil your furry overlord with new toys from Pet Bichano. Because a happy cat means a happy home (and fewer surprise attacks on your feet!). Shop now and unleash the fun!
• •Hey Cat Lovers! 👋 Your feline friends asked, and we listened! Check out our latest paw-picked collection of goodies, from cozy beds to irresistible scratchers. Because at Pet Bichano, we're all about making cats purr. ✨
• •At Pet Bichano, we're not just a store; we're a community of devoted cat enthusiasts – just like you! We believe every 'bichano' deserves the best, which is why we lovingly curate high-quality, innovative products to keep them healthy, happy, and endlessly entertained. Join our family of 'apaixonados por gatos'!