Brand Tone

Evocative, Modern & Trendy, Confident & Bold, Quality-Conscious

Brand Values

• •Innovation & Uniqueness
• •Experience & Atmosphere
• •Quality & Craftsmanship
• •Aesthetic Appeal & Style
• •Italian Heritage (with a modern twist)

Best Practices

• •Emphasize the sensory experience (visual, taste, atmosphere).
• •Use evocative language to create a mood or feeling.
• •Highlight the unique aspects of the product and packaging.
• •Connect the wine with celebrations, nightlife, and special occasions.
• •Maintain a balance between Italian tradition and modern innovation.

Social Perception

Visually Striking & Memorable, Associated with Occasions & Nightlife, Premium/Niche Appeal, Modern & Forward-Thinking, Swiss-Based but Italian-Focused

Copy Examples

• •Some Wines Are Sparkling, We Are Shining!
• •Revolutionizing the world of Italian bubbles.
• •Creating a magical and hypnotic atmosphere.
• •Experience the irresistible allure of Mood Wines.
• •The ideal companion for nighttime lovers.