Brand Tone

Aspirational & Luxurious, Mindful & Caring, Empowering & Positive, Natural & Clean

Brand Values

• •Consciousness/Mindfulness
• •Transparency
• •Sustainability (potential)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., mindful, uplifting, sensorial, refined), words we use, and words we avoid. This guide should be the cornerstone for all content creators.
• •Understand Your Audience Deeply: Tailor the tone to resonate with the target demographic for conscious personal care – they likely value authenticity, transparency, and a non-superficial approach to beauty and well-being.
• •Prioritize Benefit to the Customer with an Emotional Connection: Instead of just listing product features, explain how Minati products enhance their life, well-being, or self-perception in a mindful and caring way.
• •Stories about ingredient sourcing (if ethical/sustainable), the founder's vision, or the impact on well-being can reinforce the brand's values and tone.
• •Regular audits can help ensure consistency.

Social Perception

To be perceived as a premium, conscious personal care brand that is mindful, empowering, transparent, and potentially sustainable, while addressing trust concerns and demonstrating genuine commitment to ethical practices.

Copy Examples

• •Experience the art of Conscious Personal Care with Minati. Discover fragrances that awaken your senses and nourish your soul.
• •Elevate your everyday rituals with Minati. Our perfumes are crafted with intention, for a more mindful you.
• •Minati: Where luxury meets consciousness. Indulge in premium quality personal care that respects you and the planet.
• •Embrace your inner radiance with Minati. Our carefully curated collection empowers you to feel confident and beautiful, naturally.
• •Discover the Minati difference. Conscious ingredients, exquisite fragrances, and a commitment to your well-being.