Brand Tone

Evocative & Poetic, Mystical & Ethereal, Artistic & Handcrafted, Authentic & Personal, Empowering (potentially)

Brand Values

• •Artistry & Craftsmanship
• •Uniqueness & Individuality
• •Connection to Nature & the Cosmos
• •Mysticism & Spirituality (subtle or overt)
• •Authenticity & Storytelling
• •Ethical & Responsible Practices (potential/aspirational)

Best Practices

• •Develop a Brand Voice Guide
• •Immerse in the Brand's World
• •Storytelling is Key
• •Use Sensory and Evocative Language
• •Consistency Across All Channels

Social Perception

Niche Appeal, Positive Sentiment for Uniqueness, Connection & Community, Seen as Artistic/Creative, Desire for a Personal Touch

Copy Examples

• •Product Launch (New Moon Necklace): Embrace the shadowed allure of the new moon. Our latest creation, 'Nyx's Whisper,' is hand-forged in sterling silver, cradling a single obsidian. A reminder that even in darkness, magic stirs. Wear it and weave your own mysteries.
• •Instagram Caption (Styled Product Shot): Lost in lunar daydreams and ancient tales. ✨ Each piece in our celestial collection is a fragment of starlight, captured just for you. Which story will you tell? #LesMemoiresDeLaLune #CelestialJewelry #HandmadeMagic #WitchyVibes #EtherealStyle
• •About Us Snippet (Website): From our small studio, under the watchful eye of the moon, Les Mémoires de la Lune is born. We believe jewelry is more than adornment; it's a whisper of forgotten lore, a talisman of personal power, a memory of the magic that dances just beyond our sight. Each piece is handcrafted with intention, infused with the spirit of the cosmos.
• •Email Subject Line (Sale/Special Offer): A Lunar Gift: Unlock Ethereal Savings Inside ✨
• •Product Description (Crystal Earrings): Listen closely. These 'Oracle's Echo' earrings, featuring ethically sourced amethyst points, are said to hum with ancient wisdom. Hand-wrapped in antiqued copper, they dance with every turn, catching the light like captured fae whispers. Perfect for the seeker, the dreamer, the mystic heart.