Brand Tone

Sophisticated & Elegant, Expert & Knowledgeable, Warm & Approachable, Passionate & Artisanal

Brand Values

• •Quality & Efficacy
• •Customer-Centricity & Personalized Care
• •Expertise & Innovation
• •Natural Inspiration & Authenticity
• •Exclusivity & Curation

Best Practices

• •Emphasize Expertise with Warmth: Always ground product benefits and advice in pharmaceutical knowledge and dermo-cosmetic expertise, but deliver it with an approachable, caring, and understanding voice. Avoid overly clinical or impersonal language.
• •Tell the Story of Origin and Inspiration: For G19 branded products, weave in the narrative of Mediterranean inspiration, natural ingredients, and Marta Munar's formulation philosophy. This adds a layer of authenticity and artisanal appeal.
• •Use Elegant and Evocative Language: Choose words that reflect sophistication, quality, and the sensory experience of the products (especially for fragrances and skincare textures). Focus on benefits and the feeling products evoke.
• •Maintain Visual-Verbal Cohesion: Ensure that the tone of the copy aligns with the high-quality, clean, and sophisticated imagery used on the website and social media. The words should enhance the visual story.
• •Incorporate Customer-Centric Language: Frame copy around solving customer needs, offering solutions, and providing personalized guidance. Use phrases that show understanding and a desire to help, mirroring the acclaimed customer service.

Social Perception

A Trusted & Professional Pharmacy, A High-End Dermo-Cosmetic Destination, A Source of Unique & Desirable Products, Customer-Focused & Caring, Innovative & Trend-Aware

Copy Examples

• •Instagram Post for a new G19 Organics Serum: Discover the essence of Mediterranean vitality. Our new [Serum Name] is meticulously formulated by pharmacist Marta Munar, blending potent natural botanicals with scientifically proven actives. Reveal your skin's inherent radiance. #G19Organics #DermoCosmetics #ExpertSkincare #MediterraneanBeauty #LuxuryWellness
• •Website Banner for G19 Home Fragrances: Transform your home into a sanctuary. G19 Home Fragrances: where pharmaceutical expertise meets artisanal craftsmanship. Each scent, a journey inspired by nature's most cherished aromas. Experience the art of sophisticated living.
• •Facebook Post about a seasonal skincare consultation: As seasons change, so do your skin's needs. Visit G19 Pharmacy for a personalized dermo-cosmetic consultation. Our expert team is here to guide you towards your healthiest, most luminous skin. Book your appointment or chat with us online. #G19Pharmacy #SkincareExperts #PersonalizedBeauty #MadridBeauty
• •Product Description for a curated niche brand: At G19 Pharmacy, we seek out exceptional creators. We are delighted to introduce [Brand Name], a line that shares our commitment to efficacy, purity, and innovation. Explore their unique [Product Type] and experience the difference. #CuratedBeauty #NicheCosmetics #G19Recommends
• •Newsletter Snippet highlighting customer service: More than just a pharmacy, we are your partners in well-being. Whether you visit us on Calle Goya 19 or connect online, expect dedicated advice and a passion for finding what's perfect for you. That's the G19 promise. #CustomerCare #ExpertAdvice #G19PharmacyExperience