Brand Tone

Empathetic, Empowering, Educational, Aspirational yet Accessible

Brand Values

• •Natural Ingredients & Clean Beauty
• •Efficacy & Results
• •Inclusivity
• •Authenticity & Transparency
• •Community & Support
• •Self-Care & Wellness
• •Cruelty-Free

Best Practices

• •Position the brand as a knowledgeable guide.
• •Maintain Authenticity: Use genuine language that reflects the founder's story and the brand's commitment to natural ingredients and cruelty-free practices.
• •Ask questions, invite users to share their experiences, and use inclusive language ('our community,' 'join us').
• •Focus on educational content related to natural hair care, ingredients, and techniques.
• •Highlight customer testimonials and success stories to build trust and social proof.

Social Perception

A brand that is relatable, trustworthy, effective, and committed to natural beauty and community.

Copy Examples

• •"Our journey started with a personal struggle to find clean, effective hair care. Now, we're here to empower you to embrace your natural beauty."
• •"Discover the secret to effortless luxury with our Australian-made, cruelty-free formulas."
• •"Join our community and share your hair care journey! We're here to support you every step of the way."
• •"Tired of harsh chemicals? Our products are free from sulfates, parabens, and toxins, so you can feel good about what you're putting on your hair."
• •"Unlock your hair's potential with our expertly crafted treatments and serums, designed to nourish and revitalize."