Brand Tone

Elegant, Sophisticated, Respectful, Reverent, Health-Conscious, Informative, Passionate, Proud, Warm, and Inviting.

Brand Values

• •Heritage Preservation
• •Quality Craftsmanship
• •Health & Wellbeing
• •Timeless Elegance
• •Sustainability

Best Practices

• •Maintain an elegant and sophisticated tone in all communications.
• •Highlight the heritage and tradition behind the products.
• •Educate and inform customers about the health benefits of using traditional metalware.
• •Showcase the craftsmanship and quality of the products.
• •Foster a sense of community and inclusivity in the brand narrative.

Social Perception

Positive, Aspirational, and Trustworthy. Customers perceive Orika brassware as beautiful, high-quality, and a valuable addition to their kitchens.

Copy Examples

• •"Orika: Where tradition meets modern elegance in your kitchen."
• •"Experience the timeless beauty and health benefits of handcrafted brass utensils."
• •"Reviving the legacy of Indian craftsmanship, one utensil at a time."
• •"Join the Orika family and embrace a tradition of healthy living."
• •"Discover the art of mindful cooking with our premium brassware."