Brand Tone

Artistic & Evocative, Bold & Unconventional, Personal & Authentic, Sophisticated & Refined, Playful & Passionate, Educational

Brand Values

• •Artistry & Creativity
• •Individuality & Self-Expression
• •Authenticity & Originality
• •Quality & Craftsmanship
• •Boldness & Adventure
• •Connection & Meaning
• •Service & Trust

Best Practices

• •Embrace Artistic Language: Use metaphors, sensory details, and evocative descriptions that allude to art, color, and emotion, rather than just listing notes. Draw inspiration from Bruno's synesthetic approach.
• •Be Confidently Unconventional: Don't shy away from language that suggests boldness, uniqueness, or even a "not for everyone" attitude. This reinforces exclusivity and appeals to the target audience seeking something different.
• •Incorporate Bruno's Voice (where appropriate): Weave in direct quotes or the personal, passionate, and sometimes educational tone of Bruno Fazzolari, especially in "About Us" sections, blog posts, or social media. This maintains authenticity.
• •Highlight Quality and Craftsmanship: Subtly remind the audience of the small-batch, artisanal nature of the products and the high-quality ingredients used, justifying the premium positioning.
• •Focus on Experience and Self-Expression: Frame fragrances not just as products, but as tools for self-expression, storytelling, and adding an artistic dimension to everyday life.

Social Perception

Niche & Artisanal, Unique & High Quality, Intellectually Stimulating & Evocative, Polarizing (in a positive way for its target audience), Personal & Approachable Founder, Expensive but Worth It (for many)

Copy Examples

• •For a new, unconventional floral scent: "Forget demure. This is [Scent Name] – a floral rebellion in a bottle. Notes of night-blooming jasmine wrestling with smoked leather and a whisper of metallic intrigue. Not for the faint of heart. Perfect for the art of being you. #Fzotic #UnconventionalFloral #ScentAsArt"
• •Instagram caption for a behind-the-scenes shot of Bruno working: "The alchemy of art and aroma. Each FZOTIC creation begins not just with rare essences, but with a vision, a color, a feeling. What story will your scent tell today? - Bruno #Fzotic #ArtisanPerfume #BrunoFazzolari #CreativeProcess #Synesthesia"
• •Product description for Lampblack: "Lampblack: where the stark beauty of India ink meets a flicker of citrus and spice. It’s the scent of late-night creativity, the allure of the unexpected, the signature of the boldly individual. Dare to wear the dark. #FzoticLampblack #InkyNotes #BoldScents"
• •Email subject line for a new collection: "FZOTIC Unveils: Scents That Don't Just Perfume, They Provoke."
• •Website banner text: "FZOTIC: Artisan fragrances for those who live in full color. Discover scents that are as unique and bold as you are. Your everyday, elevated by art."