Brand Tone

Aspirational & Empowering, Friendly & Approachable, Chic & Modern, Trustworthy & Quality-Conscious, Proudly Irish

Brand Values

• •Individuality & Self-Expression
• •Quality & Durability
• •Affordability
• •Customer Centricity
• •Local Pride
• •Modern Elegance

Best Practices

• •Develop a Brand Voice Guide: Document your brand's tone (e.g., aspirational, friendly, chic), core values, key messaging points, and even specific words/phrases to use or avoid. Share this with anyone creating content.
• •Always Emphasize "Designed in Ireland": This is a key differentiator and point of pride. Weave it naturally into product descriptions, social media posts, and your brand story.
• •Spotlight Benefits, Not Just Features: Instead of just saying "18K Gold PVD Plating," explain the benefit: "Enjoy lasting brilliance with our 18K Gold PVD Plating, ensuring your favourite pieces stay tarnish-free and water-resistant."
• •Foster Community and Engagement: Use inviting language, ask questions, and encourage user-generated content. Respond to comments and messages in a way that reflects your friendly and approachable tone.
• •Maintain Visual and Textual Consistency: Ensure the language used in your copy aligns with the aesthetic of your visuals across all platforms. If your images are modern and chic, your language should echo that sophistication while remaining empowering and accessible.

Social Perception

Positive, Stylish & Trendy, Reliable, Good Value, Community-Oriented

Copy Examples

• •✨ Unlock your sparkle. ✨ Our new 'Luminance' collection has just landed, designed in Ireland to let your unique light shine. Tarnish-free, water-resistant, and ready for your everyday adventures. Which piece is calling your name? #FZINLuminance #IrishDesign #SelfExpression #NewCollection
• •Elevate your style without breaking the bank. 🇮🇪 At FZIN Jewellery, discover stunning, durable pieces designed in Ireland, made for your life. Shine on with our water-resistant & tarnish-free collection. Shop now & express your unique self! -> [Link to website]
• •Be Uniquely You: Jewellery That Tells Your Story (Body Snippet): Hey [Customer Name], at FZIN, we believe your jewellery should be as individual as you are. Explore pieces designed to empower your self-expression, crafted with quality that lasts. From Zero Inwards – let your journey shine.
• •Meet the 'Clara' Hoops: Your new go-to for effortless chic. Designed with love in Ireland, these 18K PVD gold-plated stainless steel hoops are not only stunning but also tarnish-free and water-resistant. Perfect for adding a touch of modern elegance to any outfit, day or night. #FZINQuality #IrishJewellery
• •FZIN Jewellery Ireland: Designed in Ireland. Crafted for Confidence. Loved Everywhere. Discover unique, tarnish-free pieces that empower your everyday expression.