Brand Tone

Unclear, potentially generic and inconsistent. Needs definition. Could lean towards promotional and sales-oriented, given the focus on discounts.

Brand Values

• •Value (Discounts)
• •Accessibility (Virtual/Online)
• •Opportunity (Promotions)
• •Savings
• •Convenience (potentially, depending on the Sellbie app)

Best Practices

• •Define clear brand voice guidelines for all copywriters.
• •Maintain a consistent style guide with examples of 'on-brand' and 'off-brand' copy.
• •Train copywriters on the brand's values, tone, and target audience.
• •Implement a review process to ensure all content aligns with brand guidelines.
• •Monitor customer feedback and social media to understand how the brand is perceived and adjust copywriting accordingly.

Social Perception

Currently undefined or unknown due to limited brand presence and potentially generic online associations. The association with 'Sellbie' app and 'VIRTUAL DESCONTOS REPRESENTACOES LTDA/S.A.' might influence perception depending on the app's reputation.

Copy Examples

• •"Get virtual discounts on a wide range of products!"
• •"Download the Sellbie app for exclusive deals from VIRTUAL DESCONTOS REPRESENTACOES."
• •"Looking for online shopping discounts? We've got you covered!"
• •"Virtual Descontos: Your source for the best online promotions."
• •"Learn how to save money with our virtual discount programs."