Brand Tone

professional and innovative

Brand Values

• •Innovation
• •Customization & Precision
• •Customer-Centricity
• •Holistic Wellness
• •Quality & Trust

Best Practices

• •Balance Tech and Touch: Always pair technical terms like "3D-printed" and "multi-stage impression" with emotional, benefit-driven words like "comfort," "wellness," and "balsam for the soul."
• •Highlight the "How": Consistently explain the simple, three-step process (Order > Impression at home > Receive custom insole) to demystify the technology and emphasize convenience.
• •Reinforce Austrian Quality: Mentioning "Made in Austria" or "Austrian engineering" in copy can serve as a shorthand for quality, precision, and trust.
• •Speak to the Outcome, Not Just the Product: Focus on what the insoles allow customers to do—walk without pain, enjoy their hobbies, and improve their posture. The insole is the tool; the outcome is the real product.
• •Maintain a Unified Voice: Whether on social media, the website, or in an email, the tone should remain consistently professional, innovative, and empathetic to the customer's need for a reliable health solution.

Social Perception

The public perception of fyss is shaped by the growing interest in custom, tech-driven health solutions. Consumers increasingly value the promise of a perfect fit and targeted pain relief from custom 3D-printed insoles, seeing the app for customization as a significant advantage. However, the market for custom orthotics also faces skepticism regarding cost and effectiveness. fyss must clearly communicate its value proposition, emphasizing the precision, comfort, and long-term benefits of its technologically advanced products to justify the investment.

Copy Examples

• •Your adventure shouldn't be limited by foot pain. Our 3D-printed insoles are custom-made to your unique footprint, providing the support you need to go the extra mile. Made in Austria, designed for your world. #fyss #custominsoles #orthopedics #madetomove
• •Orthopedics, reimagined. Skip the appointments and get a perfect fit from the comfort of your home. Our app guides you, our technology creates for you, and your feet will thank you. Discover the future of foot comfort with fyss.
• •Precision-Engineered Comfort. Custom 3D Insoles, Delivered to Your Door.
• •At fyss, we're bridging the gap between orthopedic science and digital convenience. Our innovative 3D-printing process allows for unparalleled customization in foot orthotics, providing holistic health solutions for modern needs. Learn how we are redefining orthopedic care from our base in Austria.
• •Hi [Customer Name], your fyss impression kit has been shipped! You're just a few simple steps away from experiencing the perfect balance of support and comfort, crafted exclusively for you. Get ready to feel the fyss difference.