Brand Tone

Edgy & Playful, Whimsical & Bohemian, Direct & Unapologetic, Aspirational/Empowering (Potentially), Conscious & Responsible, Innovative & Modern

Brand Values

• •Individuality & Self-Expression
• •Boldness & Non-Conformity
• •Making a Statement
• •Making the Everyday Less Mediocre
• •Sustainability & Environmental Responsibility
• •Quality & Longevity
• •Conscious Consumption

Best Practices

• •Develop a Clear Brand Voice Guide: Document the brand's personality, tone words (e.g., edgy, witty, empowering, irreverent), a "do's and don'ts" list for language, and examples of on-brand copy. This ensures anyone creating content understands the voice.
• •Know Your Audience Deeply: Understand who you're talking to. An edgy tone resonates with those who appreciate directness and a bit of rebellion. Tailor the intensity and specific humor to this target demographic.
• •Consistency Across All Channels: Whether it's a product description, an Instagram caption, an email newsletter, or customer service interaction, the tone should feel familiar and authentically "Lors Collective."
• •Infuse Personality into Every Touchpoint: Even mundane communications (like order confirmations or shipping notifications) can carry a hint of the brand's personality. Instead of a dry "Your order has shipped," try something like, "Hold onto your tiara, your Lors Collective goodies are officially on their way to cause a stir!"
• •Review and Evolve (Carefully): While consistency is key, brands can evolve. Periodically review if the tone still resonates with the target audience and aligns with the brand's long-term vision. If considering incorporating elements like sustainability (as seen with the potential &OR Collective connection), ensure this is woven into the existing tone authentically, rather than feeling like a sudden shift. For example, "Saving the planet, one badass accessory at a time."

Social Perception

Niche Appeal, Potentially Polarizing, ethical and forward-thinking brand

Copy Examples

• •Headline: Don't Be a Wallflower. Be the Whole Damn Garden. Body: Life's too short for boring accessories. Our latest collection is here to help you bloom boldly. Shop statement pieces that whisper (and sometimes shout) your unique style. #LorsCollective #UnapologeticallyYou
• •Product Ad (e.g., for a provocatively named notebook): Headline: Some Thoughts Are Best Kept. Others Deserve a Damn Good Notebook. Body: Pen down your brilliance, your rants, your not-so-secret secrets. Our hand-stamped notebooks aren't just for notes; they're for making your mark. #JournalYourTruth #EdgyStationery #Lors
• •Instagram Caption (Image of someone confidently wearing a statement necklace): Text: Mediocrity? We don't know her. Raise eyebrows. Start conversations. Make your day (and everyone else's) a little less ordinary. That's the Lors Collective way. #StatementJewelry #BoldStyle #OwnIt
• •Email Subject Line: Warning: May Cause Compliments (and a Few Raised Eyebrows). Email Body Snippet: Ready to ditch the dull? Our new arrivals are designed for those who dare to be different. Because blending in is overrated.
• •Website Banner: For the Bold. For the Brave. For the Beautifully Unconventional. Welcome to Lors Collective.