Brand Tone

Sophisticated, aspirational, summery, and subtly luxurious. Evokes a sense of effortless style and high-quality craftsmanship.

Brand Values

• •Quality
• •Sophistication
• •Style
• •Summer Lifestyle
• •Exclusivity

Best Practices

• •Maintain a consistent tone across all platforms, focusing on aspirational and summery vibes.
• •Clearly differentiate the brand from other 'Lome' entities through visual branding and messaging.
• •Emphasize the quality and style of the swimwear and beachwear.
• •Use high-quality imagery and videography that evoke a sense of luxury and relaxation.
• •Engage with customers on social media to build a loyal community.

Social Perception

A high-end men's swimwear and beachwear brand that is stylish, sophisticated, and evokes a sense of luxury and summer lifestyle. Aimed at individuals who value quality and timeless design.

Copy Examples

• •Lome: Embrace the endless summer. Our collection embodies the spirit of sun-drenched days and sophisticated style.
• •Crafted for the modern man. Lome swimwear combines premium materials with timeless designs.
• •Lome Summer 2025: Prepare to elevate your beachside wardrobe with our exclusive new collection.
• •From the shores of France to your next getaway. Discover the art of refined beachwear with Lome.
• •Lome: Where quality meets style. Experience the difference of expertly crafted swimwear.