Brand Tone

Personable, Passionate, and Creative

Brand Values

• •Artisanal Craftsmanship
• •Local Inspiration
• •Family & Collaboration
• •Creativity and Uniqueness
• •Customer Connection

Best Practices

• •Lead with the "Who": Always lean into the mother-daughter story. It is your most unique and powerful brand asset. Phrases like "From our family to yours," "Created by a mother-daughter team," or simply signing off with your names adds a personal touch that builds trust and connection.
• •Anchor in "Where": Consistently reference the Outer Banks. Use descriptive, sensory language to evoke the coastal environment "salty air," "ever-changing sandbar," "crashing waves." This reinforces your niche and appeals to a dedicated audience.
• •Use "We" and "Our": Write in the first-person plural to maintain the collaborative, personal voice. It makes the brand feel like a conversation between the creators and the customer, not a faceless company.
• •Highlight the "How": Emphasize the handmade and artistic process. Use words like "handcrafted," "small-batch," "one-of-a-kind," "slow-made," and "custom" to communicate value, quality, and uniqueness.
• •Show, Don't Just Tell, Your Passion: Instead of saying "we are passionate," let it show in your copy. Share the inspiration behind a collection, post behind-the-scenes videos of your process, and engage enthusiastically with customer comments and reviews. This authentic passion is contagious and builds a loyal community.

Social Perception

Customers perceive the brand as offering high-quality, unique, and locally-inspired products, coupled with excellent customer service. They are seen as an authentic, small, women-owned business.

Copy Examples

• •Capture the Outer Banks tide in your hands. Each of our ocean trays is handcrafted by us a mother-daughter team pouring our love for the coast into every resin wave. Bring a unique piece of OBX beauty into your home. Shop the new collection via the link in our bio!
• •Headline: Handcrafted Art Inspired by the OBX Coastline Body: "From our studio in the Outer Banks to your home! Fyre Art Studio, a mother-daughter creative team, designs unique, ocean-inspired decor, jewelry, and gifts. Looking for a special piece that smells of salt and sea? You ve found it. Shop local, wherever you are. [Shop Now Link]"
• •Headline: Fyre Art Studio: Wearable Art, Functional Decor. Sub-headline: "Discover unique resin art, jewelry, and photography, handmade with passion in the Outer Banks by a mother-daughter team. Every piece tells a story. Find yours."
• •Hold a piece of the Outer Banks with you. These lightweight resin earrings feature real, hand-picked OBX shells, carefully encased in crystal-clear, ocean-blue resin. As a mother-daughter duo, we pour our hearts into creating unique, wearable art inspired by the shores we call home. Perfect for the beach lover who values handcrafted quality.
• •Subject: Just In: New Waves from the Fyre Art Studio!