Brand Tone

inspirational, natural, and geared towards well-being and escape

Brand Values

• •Nature & Wilderness: A deep appreciation for the outdoors and natural elements.
• •Craftsmanship & Quality: 'Handcrafted saunas' suggests a focus on quality materials and construction.
• •Wellness & Rejuvenation: Positioning the sauna as a tool for physical and mental well-being.
• •Authenticity & Tradition: Evoking a sense of traditional sauna experiences and a genuine connection to the practice.
• •Escape & Tranquility: Offering a way to disconnect from modern stressors and find peace.

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., rugged, natural, aspirational, authentic), including preferred vocabulary, sentence structure, and a 'do's and don'ts' list. Share this with anyone creating content.
• •Use Storytelling: Connect with your audience on an emotional level by weaving narratives about escaping the mundane, connecting with nature, and the traditional experience of sauna. Show, don't just tell, the benefits.
• •Emphasize Sensory Details: Describe the scent of the wood, the feel of the heat, the sounds of nature surrounding an outdoor sauna. This makes the experience more tangible and aligns with the 'natural' and 'authentic' values.
• •Be Consistent Across All Platforms: Ensure the tone used on your website (once public), social media, email marketing, and any advertising materials is harmonious. A customer should feel the same brand personality everywhere they interact with Lumber Sauna.
• •Focus on the 'Why': Beyond the physical product, communicate *why* someone needs a Lumber Sauna – for escape, for wellness, to reconnect with a more primal or natural state. This connects to the 'Reclaim Your Wild' and 'Modern Warrior' concepts.

Social Perception

premium, nature-focused wellness brand that offers high-quality, authentic sauna experiences

Copy Examples

• •Headline: Escape the Everyday. Discover Your Wilderness Within. Body: In a world that never stops, find your sanctuary. Our handcrafted Lumber Saunas are more than just heat; they're a return to the essential, a space to reconnect with yourself and the wild. Built with tradition, designed for your modern escape. #LumberSauna #WildWellness
• •Social Media Post: The city noise fades with the rising steam. Embrace the raw power of nature with a Lumber Sauna. Handcrafted for the modern warrior seeking strength, serenity, and a moment of pure, untamed heat. What does your wild look like? #EmbraceTheHeat #SaunaLife
• •Product Description Snippet: Each Lumber Sauna is a testament to natural quality and timeless craftsmanship. We select the finest lumber, honoring its character and strength, to create a haven that blends seamlessly with the outdoors and offers an authentic, rejuvenating experience.
• •Instagram Caption: Dawn. Stillness. The promise of warmth. Your Lumber Sauna awaits – a private retreat to start your day grounded and end it renewed. Tag a friend who needs to reclaim their wild! #OutdoorSauna #ModernWarrior #NatureHeals
• •Email Subject Line: Unplug. Unwind. Unleash Your Inner Wild with Lumber Sauna. Email Body Snippet: Tired of the constant digital hum? Our saunas offer a sanctuary. Feel the deep, penetrating warmth, the scent of natural wood, and the profound peace of disconnecting. It's time to embrace the wild.