Brand Tone

Aspirational yet accessible, blending sophistication and luxury with a practical, empowering message, using unique brand wordplay and direct, informative product details.

Brand Values

• •Inclusivity
• •Performance & Quality
• •Enhancement, Not Transformation
• •Accessibility
• •Science-Informed Skincare

Best Practices

• •Unify Brand Name: Decide on a primary brand name for consumer-facing communication to reduce confusion and strengthen brand recall.
• •Lean into 'Accessible Luxury': Bridge the gap between 'luxury' and 'affordable' by highlighting this unique value proposition in copy.
• •Consistently Use Branded Language: Integrate 'Fyne'd,' 'Fyne'st,' and 'Fyne'dation' to create an exclusive community feel and memorability.
• •Emphasize 'Enhancement over Transformation': Make this philosophy a central theme, using copy that celebrates natural beauty and uniqueness.
• •Incorporate Technical Benefits into Aspirational Storytelling: Blend artistic language with science-backed benefits to appeal to both emotional and rational consumers.

Social Perception

Largely positive, especially within the TikTok beauty community, driven by viral buzz. Users praise product textures, pigmentation, and extensive shade ranges. Some critiques include online shade matching difficulties, foundation glowiness for oily skin, and the founder's association with P. Louise.

Copy Examples

• •Your skin, but FYNE'r. Our Flawless Finish Fyne'dation isn't about hiding—it's about elevating. With 50 shades of lightweight, skincare-infused formula, find the artistry in your everyday routine. Perfected through science, designed for you. Tap to Fyne'd your match.
• •The secret to brows that look like brows? It's all in the stroke. Stop drawing on your brows. It's time to create them. Our Fyne Strokes Brow Pen gives you the power of precision for effortlessly natural arches that last all day. #FyneArtBeauty #FyneStrokes #BrowTutorial #MakeupHacks
• •Welcome to the FYNE'st Circle, [Customer Name]. You're not just a customer, you're part of the inner circle. As a member of FYNE Privé, every purchase is a step towards exclusive rewards, VIP perks, and complimentary products. Because luxury should be rewarding.
• •Meet the master of the 'no-makeup' makeup look. Our Satin Skin Tinted Touch is where skincare meets a whisper of color. This hydrating, buildable formula evens your complexion and enhances your natural radiance without ever feeling heavy. Infused with moisture-locking ingredients, it's designed to celebrate your skin, not cover it. Your daily routine, elevated.
• •Your Art is Waiting. You left a masterpiece behind. Complete your Fyne Art Beauty order and get one step closer to revealing your most radiant self. High-performance formulas, accessible luxury, and your new favorite essential are just a click away.