Brand Tone

Playful & Friendly, Loving & Passionate, Stylish & Quality-Conscious, Community-Focused, Authentic & Handcrafted

Brand Values

• •Love for Pets
• •Quality Craftsmanship
• •Style & Individuality
• •Community & Connection
• •Giving Back
• •Joy & Fun

Best Practices

• •Embrace Pet-Lover Language: Use words and phrases that resonate with pet owners (e.g., "furry bestie," "pawsome," "tail wags," "purrfect"). Infuse warmth and affection.
• •Highlight "Handmade with Love": Consistently reiterate the handmade quality and the passion behind each product. This reinforces authenticity and care.
• •Keep it Playful and Positive: Use a generally upbeat and cheerful tone. Emojis can be effective on social media to convey playfulness, but use them judiciously according to the platform.
• •Showcase Style and Quality: While being playful, also emphasize the stylish designs and the durability/comfort of the products. Use descriptive adjectives that appeal to a sense of fashion and quality.
• •Be Community-Centric: Encourage interaction, feature user-generated content, and talk about the joy pets bring. When mentioning charitable donations, frame it as a shared effort with the customer community.

Social Perception

Coco & Loco is likely perceived as a charming and heartfelt small business that genuinely cares about pets and product quality. Customers are probably drawn to the handmade nature of the items, the stylish designs, and the brand's engagement with the pet-owner community. The charitable component further enhances a positive perception.

Copy Examples

• •🐾 Paws up for new patterns! ✨ Our latest handmade collars have just dropped, bringing even more style to your furry bestie's strut. Which one is making your tail wag? #CocoAndLoco #HandmadeWithLove #DogFashion #StylishPets
• •Unleash the cute! Our [Pattern Name] bandana is lovingly handmade in Montreal to add a pop of personality to your pup's (or kitty's!) day. Soft, stylish, and ready for adventures – because your furball deserves the best! ❤️ #PetAccessories #HandmadePetGear #CocoEtLocoStyle
• •Spoil Your Sidekick! Fresh Styles + A Little Love from Coco & Loco 🐶🐱
• •Stitching some love into every piece! 🧵🐾 Wanna see how your pet's favorite accessories are made? #CocoEtLoco #HandmadePets #BehindTheSeams #PetLove #MontrealMade
• •Look Good, Do Good! 🥰 Every Coco & Loco purchase helps support local animal shelters. Style your pet, help a friend in need. #ShopWithPurpose #PetsOfInstagram #GivingBack