Brand Tone

Inspirational, friendly, empowering, warm, approachable, authentic, connecting

Brand Values

• •Empowerment and Community
• •Authenticity and Passion
• •Quality and Accessibility
• •Thoughtful Design
• •Giving Back

Best Practices

• •Embrace the 'Follow Your Bliss' Mantra: Every piece of copy should, in some way, tie back to the core message of empowerment, passion, and personal happiness.
• •Use Warm and Inclusive Language: Address the customer in a friendly and personal tone. Use words that evoke warmth, encouragement, and a sense of community.
• •Highlight the Quality and Craftsmanship: Emphasize that the jewelry is demi-fine, 18k gold-plated, hypoallergenic, and designed with care in Brooklyn to build trust and justify the price point.
• •Tell a Story: Share the founder's story, customer stories, and the inspiration behind collections to create an emotional connection with the audience.
• •Encourage Personalization and Self-Expression: Frame the jewelry as tools for self-expression. Use language that inspires customers to mix, match, and create their own unique looks.

Social Perception

Trustworthy, high-quality, beautiful, dainty, excellent value, empowering, female-founded, provides a personalized experience, credible (Vogue-featured)

Copy Examples

• •Designed for your daily bliss. Discover our new collection of radiant, 18k gold-plated pieces, made to be layered and loved. Your story, your style.
• •That feeling when your jewelry is as golden as the hour. ✨ Our pieces are made for these moments. #followyourbliss
• •A little something to make you shine.
• •Keep your loved ones close with our personalized initial necklaces. A delicate and meaningful piece designed with love, just for you.
• •More than just jewelry, fyb is a celebration of your journey. We believe in the power of following your bliss, and we create pieces that are a reminder to do just that, every single day.