Tono de Marca

Passionate and Authentic, Technical and Knowledgeable, Community-Centric and Encouraging.

Valores de Marca

• •Quality & Durability
• •Passion for the Sport
• •Accessibility
• •Performance
• •Authenticity

Mejores Prácticas

• •Always use terminology authentic to the BJJ community (e.g., "roll," "mat," "tap," "oss," "guard," "mount"). This demonstrates authenticity and builds immediate rapport.
• •Connect with the emotional and philosophical reasons people train Jiu-Jitsudiscipline, self-improvement, community, and mental toughnessnot just the physical product.
• •Use visuals of real practitioners of diverse body types and skill levels training in your gear. Testimonials and user-generated content are more powerful than sterile product shots.
• •Ensure all copy, from website descriptions to social media posts, is well-written, proofread, and professional. The quality of your writing should reflect the quality of your products.
• •When responding to comments and messages, maintain a respectful, encouraging, and knowledgeable tone. Answer technical questions with confidence and celebrate customer successes and milestones.

Percepción Social

Customers and the general public perceive FXFSports as a highly credible and respected brand within the BJJ niche, seen as a hidden gem that offers exceptional value. Its reputation is built on product quality rather than aggressive marketing, leading to strong word-of-mouth recommendations. Users view the company as trustworthy and customer-focused, with positive comments often mentioning good service and reliable products. The perception is that of a specialist brand that understands its audience intimately, avoiding the generic feel of larger, multi-sport retailers.

Ejemplos de Copy

• •Engineered for the Grind. The new FXF Pro Series Gi is here. We obsessed over every detail: a 450 GSM pearl weave jacket that breathes, reinforced ripstop pants that endure, and a tailored fit that moves with you, not against you. This isn't just another Gi. It's your armor for the thousand hours on the mat. Ready to roll? Tap the link in bio to claim yours.
• •Your First Gi Should Be Your Best Gi. Starting your Jiu-Jitsu journey? Don't settle for less. FXFSports delivers competition-grade quality without the premium price. Our Gis are built for durability and comfort, so you can focus on learning, not on your gear. Shop now and get 10% off your first order.
• •Built for Pressure. Priced for Practitioners. Our Rash Guards Are Back.
• •Stay sharp, roll longer. The Flow Rash Guard is crafted from a durable, moisture-wicking poly-blend fabric that feels like a second skin. Sublimated graphics ensure no peeling or cracking, while reinforced flatlock stitching provides ultimate comfort under your Gi or during no-gi training. Protect your skin, regulate your temperature, and move without restriction.
• •The tap is just a conversation. The respect is permanent. Tag your favorite training partner who pushes you to be better every single day. #oss