Brand Tone

Practical, Solution-Oriented, Value-Driven, Engaging

Brand Values

• •Practicality
• •Value
• •Convenience
• •Problem-Solving
• •Accessibility

Best Practices

• •Always Highlight Value: Consistently emphasize discounts, special offers (like 'pay on delivery')
• •Focus on Solutions and Practicality: Frame product descriptions around how they solve a customer's problem or make their life easier or better.
• •Lead with Value: Always make the deal, discount, or special offer (like 'pay on delivery' prominent.
• •Show, Don't Just Tell (where possible): Mirroring their TikTok strategy, focus copy on the practical benefits and solutions the products offer.
• •Engaging (with emoji), benefit-driven, clear call to action, includes relevant hashtags, emphasizes key offers.

Social Perception

A practical and accessible brand that provides value and convenience to customers' daily lives by offering solutions to their needs.

Copy Examples

• •Free Shipping & Pay on Delivery!
• •Solve everyday problems with our innovative products!
• •Shop smarter, not harder!
• •Get yours today and experience the difference!
• •Limited time offer: [Discount percentage] off!