Brand Tone

Promotional and Direct, Value-Oriented, Enthusiastic and Persuasive, Practical and Solution-Oriented, Accessible and Straightforward

Brand Values

• •Variety/Comprehensiveness
• •Affordability
• •Practicality/Utility
• •Accessibility
• •Customer Satisfaction

Best Practices

• •Create a Simple Tone of Voice Guide: Even a one-page document outlining key characteristics (e.g., "Promotional, Enthusiastic, Value-Driven, Simple Language") and providing "do/don't" examples can help anyone writing copy.
• •Always Emphasize Value and Practicality: Since this is central to Lojas UniTudo, ensure product descriptions and promotional texts clearly communicate the benefits (how it solves a problem, saves time/money) and highlight any special offers.
• •Use Enthusiastic and Positive Language: Incorporate positive adjectives ("incredible," "amazing," "super," "essential") and an upbeat rhythm, especially in social media and headlines. Use exclamation points judiciously to convey excitement.
• •Keep it Clear and Direct: Avoid jargon or overly complicated sentences. The language should be easily understandable by a broad audience. Get straight to the point about the product and its benefits.
• •Maintain Consistency Across All Channels: Whether it's a website banner, a Facebook post, an Instagram caption, or an email newsletter, the tone should feel familiar and aligned with the Lojas UniTudo brand. Regularly review content to ensure this consistency.

Social Perception

As a Provider of Goods, Focused on Deals, Emerging Brand

Copy Examples

• •Headline for a Kitchen Gadget Sale: "Revolutionize Your Kitchen for Less! ✨ Incredible Gadgets, Unbeatable Prices. Shop Now & Cook with Joy!"
• •Social Media Post for Home Organization Products: "Tired of clutter? 🤔 Get your home perfectly organized with our smart solutions! Practical, stylish, and super affordable. Tap to discover!"
• •Email Subject Line for a New Arrivals Alert: "🔥 HOT New Arrivals at Lojas UniTudo! Your Everyday Essentials Just Got an Upgrade!"
• •Product Description Snippet (for a cleaning tool): "...This isn't just a brush, it's your new cleaning superhero! 💪 Makes chores fly by and leaves everything sparkling. Grab yours for only R$XX.XX!"
• •Call to Action Button/Text: "Yes, I Want This Amazing Deal!" or "Shop Smart, Live Better!"