Brand Tone

Friendly and Approachable, Direct and Sales-Oriented, Helpful (in intent), Promotional

Brand Values

• •Variety
• •Convenience
• •Value/Affordability
• •Accessibility
• •Quality (Stated)

Best Practices

• •Develop a Clear Tone of Voice Guide: Document the brand's personality (e.g., friendly, helpful, enthusiastic but not overly hypey), key messaging points (variety, convenience, pay-on-delivery), approved vocabulary, and common phrases. Share this with anyone creating content.
• •Prioritize "You" over "We": Focus copy on the customer's benefits, needs, and how the products/services solve their problems or improve their lives. (e.g., "You get free shipping" vs. "We offer free shipping").
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is uniform. This builds trust and recognition.
• •Use Language that Resonates with the Target Audience (Colombian Shoppers): Continue using clear, accessible Spanish. Incorporate cultural nuances or relatable scenarios where appropriate, while maintaining a generally positive and helpful tone. Keep using emojis where appropriate for the platform (like social media) to maintain a friendly feel.
• •Listen and Adapt (But Stay True to Core Values): Monitor customer feedback and social media comments to understand how the brand's tone is perceived. Make adjustments if necessary, but ensure changes align with the core brand values of convenience, variety, and accessibility. If negative feedback highlights service issues, the copywriting should still maintain a helpful and solution-oriented tone, even if internal processes need improvement.

Social Perception

General E-commerce Retailer with Mixed Customer Experience, Convenience Seeker Appeal, and Limited Broad Awareness

Copy Examples

• •Headline: Stop Searching, Start Finding! ✨ Everything you need, delivered FREE to your door. 🚪 Body: From the latest tech gadgets to cozy home essentials and treats for your pets – Tiendas M Colombia has it all! Explore our huge selection and pay when it arrives. Shop easy, live better! #TiendasMConvenience #PayAtHome
• •Headline: 🇨🇴 Colombia, We've Got You Covered! Free Shipping Nationwide! 🚚💨 Body: Why wait? Get your favorites delivered right to your doorstep, anywhere in Colombia, at no extra cost! Quality products, amazing variety, and the best prices, all just a click away. What are you waiting for? 😉 #ColombiaShops #TiendasMDelivers
• •Headline: Spoil Yourself (and Your Home!) Without Breaking the Bank! 💰➡️🏠 Body: Discover incredible deals on home goods, beauty, tech, and so much more at Tiendas M Colombia. We believe in quality you can afford. Plus, pay at home for total peace of mind! Tap to explore our catalog! #AffordableQuality #SmartShopping
• •Headline: Questions? We're Here for You! 👋 Chat with us on WhatsApp! Body: At Tiendas M Colombia, your satisfaction is our priority. Got a question about a product or your order? Our friendly team is ready to help you out. Click the link in bio to chat directly! #CustomerCare #TiendasMHelps
• •Headline: Unbox Happiness! 😍 The Best Products, Delivered with Care. Body: Imagine finding exactly what you need, from useful gadgets to cute gifts, all in one place. That's Tiendas M Colombia! We bring variety and joy right to your home. Order today and pay on delivery! #VarietyAndJoy #ShopWithUs