Brand Tone

Positive, Light, Stylish, Practical

Brand Values

• •Functionality
• •Comfort
• •Elegance/Style
• •Ease/Simplicity
• •Personality/Self-Expression

Best Practices

• •Focus on the positive transformation (e.g., 'lighter daily life,' 'more welcoming space').
• •Emphasize that users don't have to choose between a functional home and a beautiful one.
• •Use language that evokes comfort, style, and practicality.
• •Highlight the simplicity and ease that the products bring to daily routines.
• •Clearly differentiate 'Use Jolie Brasil' from other brands using 'Jolie' in their name.

Social Perception

A brand that helps create stylish, practical, and welcoming homes.

Copy Examples

• •Your day-to-day just got lighter!
• •Shop now and add a special touch to your home.
• •Creating a welcoming and personality-filled home has never been easier.
• •Find intelligent solutions that combine functionality, comfort, and elegance.
• •Transform your living space into a reflection of your personal style.