Brand Tone

Personal & Heartfelt (for custom songs), Professional & Service-Oriented (for DJ services), Approachable & Guiding

Brand Values

• •Memorability & Lasting Impact
• •Personalization & Storytelling
• •Emotional Connection
• •Celebration
• •Service & Craftsmanship

Best Practices

• •Use Emotionally Resonant Language: Employ words that evoke feelings of love, joy, remembrance, and celebration (e.g., "cherished," "heartfelt," "unforgettable," "special," "tribute").
• •Highlight the "Memory-Making" Aspect: Consistently tie the services back to the idea of creating lasting memories and unique, personal keepsakes.
• •Maintain Clarity and Simplicity in Process Description: While the outcome is emotional, the process of ordering a custom song or booking DJ services should be explained in a clear, straightforward, and approachable manner.
• •Show, Don't Just Tell, with Testimonials: Feature customer stories and their emotional responses prominently in marketing materials to showcase the impact of the service, reinforcing the heartfelt value.
• •Maintain a consistent brand voice, differentiating between the personal/heartfelt tone for custom songs and the professional/service-oriented tone for DJ services.

Social Perception

Customers perceive the brand as capable of creating deeply personal and emotionally resonant gifts. The songs are seen as unique and touching ways to commemorate loved ones or special events. Squrle Beats DJ services provide the perfect soundtrack to make your Southern Wisconsin or Northern Illinois event unforgettable.

Copy Examples

• •Create unforgettable moments with a custom song.
• •Turn your stories into musical memories that last forever.
• •You should see her face light up when she hears her song.
• •Your go-to DJ for weddings, anniversaries, and parties in Southern WI & Northern IL.
• •I bring the perfect soundtrack to make your Southern Wisconsin or Northern Illinois event unforgettable.