Brand Tone

Passionate, Expert/Knowledgeable, Performance-Oriented, Quality-Centric, Aspirational/Exclusive

Brand Values

• •Performance Excellence
• •Rider-Centricity
• •Innovation & Expertise
• •Quality Craftsmanship
• •Partnership & Global Reach

Best Practices

• •Prioritize Performance and Quality in Every Message: Whether discussing a frame, a groupset, or the brand as a whole, consistently emphasize the dedication to high performance, meticulous craftsmanship, and superior quality.
• •Show, Don't Just Tell, Expertise: Instead of simply stating the R&D team is experienced, allude to their deep understanding and the innovative solutions they develop (like proprietary groupsets or component designs).
• •Ensure All Communications Reinforce Core Values: From website copy and product descriptions to potential social media posts or dealer communications, ensure the language consistently reflects the identified values of enthusiasm, performance excellence, rider-centricity, innovation, and quality.
• •Focus on the 'enthusiast' audience.
• •Highlight the unique aspects of VOOK bikes that cater to performance and quality.

Social Perception

A high-performance, quality-focused brand for cycling enthusiasts who value innovation and a superior riding experience, with a growing recognition in the e-trike market.

Copy Examples

• •Developed for the enthusiasts!
• •Everything for the enthusiasts who demands more.
• •Feel the road, conquer the climb, own the ride.
• •Experience seamless shifting and uncompromising performance, designed for the discerning cyclist.
• •Discover the VOOK difference.