Tono de Marca

Aspirational and scientific, aiming for premium, results-oriented, and nature-based.

Valores de Marca

• •Natural & Safe
• •Innovation
• •Efficacy

Mejores Prácticas

• •Unify the Brand Identity: Decide on a single brand name for marketing—either Fvina or QINGLIN. All assets (website, social media, packaging) should be consistent.
• •Align Promotions with Brand Value: Frame offers around value, not constant deep discounts that devalue the brand. Use messages like 'special introductory price' or 'build your ritual and receive 50% off your second item'.
• •Build Trust Through Transparency: Directly address origins and ingredient quality. Share formulation processes. Pursue third-party certifications or approvals to counter 'unapproved' status.
• •Leverage User-Generated Content (UGC): Encourage authentic customer reviews with photos and videos. Showcase real, unedited customer journeys and acknowledge both positive and negative feedback professionally.
• •Develop a Consistent Content Strategy: Shift social media to education and engagement. Create content around ingredient benefits, skincare tips, and the story behind the 'natural' and 'innovative' values.

Percepción Social

Highly polarized and fraught with skepticism. While some customers report positive results, a significant portion views the brand with suspicion due to unusual branding, third-party resellers, lack of FDA approval disclaimers, and online discussions labeling it as a potential 'scam'. Perceived as a risky, direct-from-China e-commerce operation.

Ejemplos de Copy

• •Your Beauty, Inspired by Nature. Perfected by Science. Why choose between natural ingredients and real results? QINGLIN's Anti-Wrinkle Cream combines the power of Panax Ginseng with scientifically-backed skincare innovation. Experience a visible lift and smoother skin. Nature and science, finally in harmony.
• •The Secret to Fuller Hair is Out. Rediscover confidence with every strand. Our QINGLIN Hair Growth Spray is formulated with a potent blend of Niacinamide and herbal extracts to nourish the scalp and support natural hair growth. Start your journey back to thicker, healthier-looking hair today.
• •Skeptical? We Get It. See the Results for Yourself. The internet is full of big promises. We prefer to let our results do the talking. Formulated with rare botanicals and minerals, our Anti-Wrinkle Cream is designed to soften fine lines and restore a youthful glow. Try it today and see what QINGLIN can do for you.
• •Beauty Shouldn't Be Complicated. Forget the 10-step routines. QINGLIN focuses on powerful, multi-tasking formulas that deliver. Our Anti-Wrinkle Cream hydrates, smooths, and revitalizes, all in one jar. Simplify your routine without compromising on results.
• •From Nature's Pharmacy to Your Front Door. We harness the power of ingredients trusted for centuries. Our commitment is to bring you effective skincare based on natural plants and minerals. Experience the QINGLIN difference—premium formulations at an accessible price.