Brand Tone

warm, passionate, authentic, and inspirational

Brand Values

• •Authenticity
• •Craftsmanship & Quality
• •Passion
• •Uniqueness & Creativity
• •Community & Connection
• •Cultural Heritage

Best Practices

• •Tell Your Story Consistently: Always weave in elements of the founder's journey, the passion behind the craft, and the cultural blend. This reinforces authenticity and emotional connection.
• •Emphasize "Handmade with Love": Use phrases that highlight the artisanal quality, care, and personal touch in every creation. Words like "handcrafted," "artisan," "unique," "stitch by stitch," and "made with passion" should be staples.
• •Maintain a Warm and Inviting Language: Address your audience in a friendly, appreciative, and slightly intimate tone. Use "you" and "your" to make it personal. Express gratitude for their support.
• •Highlight Cultural Richness and Elegance: Subtly remind the audience of the unique Lebanese-French influence, adding a layer of sophistication and distinctiveness to the brand narrative.
• •Showcase the "Why" Beyond the Product: Connect with the audience on a deeper level by sharing the therapeutic and joyful aspects of crochet. Position Feni Crochet not just as a seller of goods, but as a sharer of passion and well-being.

Social Perception

a genuine artisan brand that offers high-quality, unique, and lovingly made crochet items. Customers likely appreciate the personal story behind the brand and the passion infused into each product. The narrative of crochet as therapy and a personal journey resonates with an audience looking for more than just a product, but a story and a connection. The brand is seen as supportive of local craftsmanship. The positive reviews for its patterns suggest it's also respected for its crochet expertise. The engagement with customers on its website (testimonial section) and social media indicates an effort to build a positive and interactive community.

Copy Examples

• •Instagram Post (Image of a new handmade bag): Wrap yourself in a story woven with passion. ✨ Our new [Product Name] isn't just an accessory; it's a piece of our heart, handcrafted with a blend of Lebanese warmth and French elegance. Discover the journey from thread to treasure. #FeniCrochet #HandmadeWithLove #ArtisanCrochet #UniqueCreation #FrenchCraftsmanship
• •Facebook Ad (Targeting craft lovers): More than just stitches, it's a sanctuary. 🧶 Feni Crochet was born from a journey of passion and healing. Each piece tells a story of resilience and the joy of creation. Bring home a unique, handmade treasure that’s crafted with love, right here in France with a touch of Lebanese inspiration. Shop our collection: [Link to website]
• •Email Newsletter Subject Line: A Gift from Our Hands to Yours: New Arrivals at Feni Crochet! *(Body Snippet):* Dear [Customer Name], at Feni Crochet, every creation is a whisper of passion and a testament to the beauty of handmade. We're thrilled to unveil our latest collection, crocheted with the same love and meticulous care you've come to know. Explore unique pieces that blend tradition with a modern touch. [Link to New Arrivals]
• •Product Description (for a crochet shawl): Embrace elegance and warmth with our [Shawl Name]. Lovingly handcrafted stitch by stitch, this shawl is a testament to the art of crochet. Made from the finest [Material Type], it drapes beautifully, offering both comfort and a unique style statement. Inspired by a rich heritage and a passion for creation, it’s more than an accessory – it's a wearable piece of art. Dimensions: [X] cm x [Y] cm. Care: Handwash gently.
• •TikTok Video Caption (Showcasing the making process): From a single thread to a unique Feni Crochet creation! ✨ Watch the magic unfold. Every loop is made with love and a story to tell. What should we create next? #CrochetLove #HandmadeJourney #FeniCrochetStory #CraftTherapy #MadeInFrance