Tono de Marca

Authoritative & Confident, Passionate & Authentic, Performance-Driven, Slightly Exclusive & Aspirational

Valores de Marca

• •Uncompromising Performance
• •Dedication & Innovation
• •Authenticity & Heritage
• •Quality Craftsmanship
• •Commitment to Surfing

Mejores Prácticas

• •Prioritize Performance Language: Always link the product back to the tangible benefits it offers surfers – better grip, more confidence, ability to perform more advanced moves.
• •Maintain Confidence, Avoid Arrogance: The tone should be assured, reflecting the product's proven quality, but remain grounded and respectful of the surfing community.
• •Embrace Authenticity: Reference the Brazilian heritage and the handmade, family-run aspect to reinforce genuineness and passion.
• •Show, Don't Just Tell, with Visuals: Use high-impact imagery and videos of surfers (especially pros) successfully using the product to visually reinforce the performance claims.
• •Engage with the Core Community: Speak the language of surfers. Use terminology and address concerns that are relevant to dedicated riders, reinforcing that Fu Wax is 'one of them.'

Percepción Social

The Gold Standard, Performance Enhancer, Premium Product, Highly Coveted, Ultimate Reliability

Ejemplos de Copy

• •Headline: Stop Slipping. Start Ripping. Body: Fu Wax isn't just wax; it's a competitive edge. Experience the grip that champions trust. Adhesion Taken Seriously.
• •Headline: The Secret's Out. (Sort Of.) Body: Decades of Brazilian dedication, one legendary formula. Fu Wax. Feel the difference handmade makes. Your board will thank you.
• •Headline: More Airtime. Less Worry. Body: When you're committed to the maneuver, trust Fu Wax to keep you connected. The ultimate grip for progressive surfing.
• •Headline: From Brazil to Your Board. Pure Performance. Body: No hype, just unparalleled stickiness that lasts. Fu Wax: The choice of those who take adhesion seriously.
• •Headline: Elevate Your Session. Body: Don't let your wax be an afterthought. Lock in with Fu Wax and unlock your potential. Experience the Fu-Factor.