Brand Tone

enthusiastic, trendy, and community-focused

Brand Values

• •Authenticity
• •Community
• •Trendiness/Exclusivity
• •Customer Engagement

Best Practices

• •Stay Enthusiastic and Energetic: Use exclamation points appropriately, vibrant language, and emojis to convey excitement.
• •Use Community-Centric Language: Employ terms like "fam," "squad," "community," and directly address your audience to foster a sense of belonging.
• •Highlight Exclusivity and Trendiness: Use words like "fresh," "latest drops," "limited," "exclusive," and "hype" to emphasize the newness and desirability of products.
• •Keep it Direct and Action-Oriented: Use clear calls to action like "Shop Now," "Visit Us," "Cop Yours," encouraging immediate engagement.
• •Incorporate Relevant Slang and Hashtags: Stay updated on current streetwear and sneaker culture terminology and popular relevant hashtags (e.g., #sneakerhead, #hypebeast, #streetwear, #newdrop, #[city]sneakers) to connect with the target audience authentically.

Social Perception

positive and a go-to spot for exclusive items

Copy Examples

• •🚨 FRESH DROP ALERT! 🚨 The [Shoe Name] just hit our shelves and they’re moving FAST. 🔥 Cop yours before they’re history! #FutureRetro #Sneakerhead #HypeHouston #NewKicks
• •This weekend, it’s going down at Future Retro! 🔥 Buy, sell, trade, and vibe with the best sneaker community in H-Town. Don’t miss out! 👟 #FutureRetroHTX #HoustonEvents #SneakerCulture #Streetwear
• •Your Source for the Hottest Sneakers & Hypewear. Buy, Sell, Trade. Visit Future Retro – 4814 Nett St, Houston, TX.
• •What’s your ultimate grail? 🤔 Let us know! We’re talking all things sneakers today. Drop your Qs! 👇 #FutureRetro #AskUsAnything #SneakerCommunity
• •🔥 You Don't Want to Miss This: New Arrivals & In-Store Exclusives at Future Retro!