Brand Tone

Nostalgic, Innovative & Unique, Cool & Stylish, Slightly Enigmatic/Intriguing, Appreciative of Craftsmanship

Brand Values

• •Individuality/Uniqueness
• •Nostalgia & Heritage
• •Innovative Design
• •Quality & Craftsmanship
• •Style & Aesthetics

Best Practices

• •Embrace the Retro-Futuristic Language: Use words and phrases that evoke the 70s and a sense of "the future as imagined then" (e.g., "rewind," "revolution," "iconic era," "bold designs," "vision of tomorrow").
• •Highlight Uniqueness Consistently: Always emphasize what makes FUTURE FUNK different – the roller display system, the distinctive 70s aesthetic, and the break from conventional watch design.
• •Maintain a Visually-Led Narrative: Just as the Instagram is highly visual, ensure the copy complements this by painting a picture, focusing on the aesthetic and the feeling the watch evokes.
• •Speak to the Individualist: Craft messages that resonate with those who value self-expression, standing out, and appreciating unique design over mass-market trends.
• •Keep it Cool and Confident: The tone should be self-assured, reflecting the inherent coolness of the brand, without being arrogant. It’s about understated confidence in its unique style.

Social Perception

Niche Appeal, Fashion-Forward/Stylish, Good Quality for Design, Innovative Retro, Collector's Item Potential

Copy Examples

• •Headline: Rewind the Future. Body: Experience the 70s vision of tomorrow, today. Our roller system watches aren't just timekeepers; they're a statement. FUTURE FUNK: Wear the revolution.
• •Headline: Don't Just Tell Time. Define It. Body: In a world of sameness, dare to be different. FUTURE FUNK watches bring back the iconic roller display, blending retro cool with timeless style. What will your wrist say about you?
• •Headline: The Future You Dreamed of in the 70s is Here. Body: Remember the bold designs and innovative spirit? We bottled it. FUTURE FUNK captures that iconic era with a unique roller display that’s as much a piece of art as it is a precision instrument.
• •Headline: More Than a Watch. It's a Vibe. Body: Slip on a FUTURE FUNK and transport yourself. The distinctive click of the rollers, the iconic design – it’s a feeling, a conversation, a nod to an era of bold imagination.
• •Headline: Crafting Yesterday's Future, For Today's Individual. Body: Born from a 1970s dream, revived for those who carve their own path. FUTURE FUNK: Uniquely designed, undeniably you.