Brand Tone

Passionate, Knowledgeable, and Community-Centric

Brand Values

• •Community
• •Passion for Futsal
• •Authenticity and Expertise
• •Growth of the Sport

Best Practices

• •Speak from Within the Community: Always use a collective voice. Use pronouns like "we" and "our" and address your audience as fellow members of the futsal world. Avoid a detached, corporate tone.
• •Connect Product to Performance: Don't just sell features; sell the on-court advantage. Explain how a shoe's grip translates to a quicker turn or how a ball's design enhances trapping. Make the benefit tangible for the player.
• •Have a Confident, Expert Voice: Don't be afraid to have an opinion. State which products you believe are the best and explain why. This builds trust and positions you as an authority, not just a reseller.
• •Prioritize Engagement over Broadcasting: Actively foster a two-way conversation. Ask questions, run polls, and feature user-generated content. Reinforce the "collective" by making your audience a part of the brand's story.
• •Use the Language of the Sport: Employ terminology that is specific to futsal. This demonstrates authenticity and creates a stronger connection with a knowledgeable audience that appreciates being spoken to as peers.

Social Perception

Trusted Specialist and Community Pillar

Copy Examples

• •The King of the Court Has Arrived. The new Joma Top Flex is here, and it feels like an extension of your foot. We've put it to the test the touch is precise, the grip is unreal, and the durability is everything you expect from Joma. This isn't just another shoe; it's a statement. Ready to rule the game? Tap to shop. #FutsalCollective #JomaFutsal #KingOfTheCourt
• •Futsal Collective: The Heartbeat of American Futsal. Gear, ideas, and community all in one place.
• •For the Collective: Our Biggest Sale of the Season Starts Now.
• •Every court has its own story. We want to see yours. Share a picture of your local futsal court in the comments and tell us what makes it special. Let's celebrate the places where our community comes to life. #ThisIsFutsal #FutsalCommunity
• •This isn't a scaled-down soccer ball. This is a true futsal ball, engineered for the speed and precision of the hard court. With a low-bounce bladder to keep the ball at your feet and a durable, textured casing for superior control, it s built to respond to your every touch. Move faster, play smarter, and let your technique shine. This is the ball the game deserves.