Brand Tone

Energetic, modern, and fan-centric, leveraging contemporary internet and football culture with an informal and direct communication style, suggesting an aspirational, street-style artistic angle.

Brand Values

• •Nostalgia & Hero Worship
• •Exclusivity & Hype
• •Modern Streetwear Aesthetic
• •Community

Best Practices

• •Maintain the "Hype" Cadence: Continue using the language of exclusivity and urgency ("Limited Drop," "Live Now," "Don't Wait"). This is central to the brand's sales model and perceived value.
• •Lean into the "Studio" Identity: Emphasize the design aspect. Use phrases like "From the Studio," "Designed in-house," and "Our interpretation of a classic" to reinforce the idea of originality and artistry, which can also serve as a subtle counter-narrative to plagiarism claims.
• •Bridge Football and Fashion: Consistently use hashtags and language that appeal to both football fans and streetwear enthusiasts. Cross-reference both worlds in your copy (e.g., "A fit as clean as his finishing," "More iconic than a last-minute winner").
• •Stay Visually Consistent: Ensure all photography and videography from the website to TikTok maintains the same modern, slightly edgy, and high-energy aesthetic. This visual tone is just as important as the written one.
• •Engage with the Community Authentically: Continue the practice of responding to comments and questions on social media. Keep the tone informal and knowledgeable. When addressing future player designs, use community polls and questions like "What players should we do next?" to foster engagement and make followers feel involved.

Social Perception

The perception of Futbol Mercado Studio is divided. Positive among its customer base and social media followers, seen as cool, stylish, and offering high-quality, desirable products. Negative due to significant accusations of design plagiarism and skepticism from potential customers questioning legitimacy, similar to other online apparel stores.

Copy Examples

• •Some moments are history. Some players are legends. We just put it on a tee. The Zidane 'Copa Del Mundo' tee is now live. Cop it before it's gone forever. #Zidane #WorldCup #Streetwear #FootballCulture #LimitedDrop
• •They told us not to bring this back... so we did. The Red Devil Tee. Live for 48 hours.
• •Wear The Moment. Iconic Football Legends. Reimagined as Streetwear. Shop The Collection.
• •Before Paris and Barcelona, there was a magician in Santos. A raw talent that put the world on notice. Our 'Santos Magician' tee captures the origin story. Featuring a custom graphic on our signature washed, heavyweight cotton. This isn't just a shirt; it's a piece of football history. True to size for a standard fit, size up for an oversized look.
• •Your Cart is About to Expire (Just Like That Lead)