Tono de Marca

friendly, welcoming, passionate, modern, trendy

Valores de Marca

• •Quality
• •Authenticity
• •Community
• •Customer Satisfaction
• •Modernity and Innovation

Mejores Prácticas

• •Always Be Welcoming: Use inclusive and friendly language. Phrases like "Welcome to your happy place" or "We're so glad to have you" can make customers feel valued.
• •Highlight Quality and Origin: Consistently mention the high quality of your ingredients and the origin of your coffee beans to reinforce your brand's commitment to excellence.
• •Engage with Your Community: Ask questions in your social media captions, run polls, and respond to comments to foster a sense of community and show that you're listening.
• •Use Storytelling: Share the stories behind your products, your café, and your team. This creates a more personal connection with your audience.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that your tone of voice is consistent across all platforms, from your website to your social media to your in-store signage. This helps to build a strong and recognizable brand identity.

Percepción Social

high-quality, friendly, and aesthetically pleasing coffee shop; well-regarded for delicious coffee and food items, particularly their "café de olla" and NY-style cookies; seen as a desirable destination for coffee lovers and those seeking a pleasant café experience with a calm vibe and beautiful design.

Ejemplos de Copy

• •Your daily pause awaits. ☕✨ Find your corner, sip on something special, and let the world melt away. #FussiaCafe #Monterrey #CoffeeLovers #MeTime
• •From the heart of Chiapas to your cup. ❤️ Our 100% Arabica beans are sourced with passion and roasted to perfection. Taste the tradition in every sip. Shop now: [Link to website] #FussiaCafe #MexicanCoffee #QualityInACup
• •The magic behind our Horchata Latte. 😉 Have you tried it yet? #FussiaCafe #CoffeeTikTok #BaristaLife #Monterrey
• •Fússia Café is more than just coffee; it's a celebration of Mexican heritage and a passion for quality. We carefully select our 100% Arabica beans from the finest regions of Chiapas, Oaxaca, and Veracruz, bringing you an authentic and unforgettable experience in every cup.
• •A taste of home is just a brew away. ❤️ Our Café de Olla is a hug in a mug, made with the same love and tradition as our grandmothers. Rediscover a classic. #FussiaCafe #CafeDeOlla #ComfortInACup