Tono de Marca

Authentic, Traditional, and Passionate. Warm and evokes a sense of family and artisanal quality, speaking directly to lovers of traditional food with pride and expertise.

Valores de Marca

• •Tradition
• •Artisanal Quality
• •Family & Origin
• •Authenticity

Mejores Prácticas

• •Always Lead with Tradition: Use words like "traditional," "artisanal," "since 1985," "family recipe," and "authentic" to consistently reinforce the brand's primary value.
• •Emphasize Geographic Origin: Regularly mention "Calabria," "Southern Italy," and "Bisignano." This builds a strong, authentic identity that distinguishes the brand from generic Italian food suppliers.
• •Use a Passionate and Evocative Tone: Write with warmth and passion. Use sensory language that describes taste, texture, and aroma (e.g., "crunchy," "fragrant," "sun-ripened") to make the products irresistible.
• •Tell the Family Story: Weave the narrative of the family-run business into your copy whenever appropriate, especially in "About Us" sections, email newsletters, and social media posts. This builds a personal connection with the audience.
• •Focus on the Experience, Not Just the Product: Frame the products as part of a larger cultural experience —the Italian aperitivo, a family breakfast, a traditional holiday. This elevates the brand from a simple food seller to a purveyor of lifestyle and tradition.

Percepción Social

Perceived as a niche, specialty food supplier with a positive identity among followers, strongly tied to its regional origin, appealing to customers seeking authentic Italian food products. Public recognition is limited, but clear and positive within its target market.

Ejemplos de Copy

• •Start your week with the sweet scent of tradition. Our new Cornetti are here, crafted with love and the finest local ingredients. Taste the heart of Calabria in every bite. #Fusaroshop #TradizioneItaliana #ColazionePerfetta #MadeInCalabria
• •Don't just make dinner, create an experience. Our artisanal, crunchy baked goods are the perfect foundation for your next authentic Italian aperitivo. From our family in Calabria to your table. Shop now and get free shipping on orders over 40. #FusaroSRL #AperitivoItaliano #ArtisanalFood
• •Taste the Tradition of Southern Italy. For over 30 years, we've partnered with artisan bakers to bring you the authentic flavor of Calabria. Discover our selection of handmade bakery specialties.
• •Ciao [Customer Name], at Fusaroshop, every product tells a story. This week, we’re sharing more than our products —we’re sharing our passion. Discover how we use our classic Freselle and savory Taralli in our own family recipes. Click here for a taste of our home.
• •Simplicity at its finest. Our Pane Azzimo (unleavened bread) is a tribute to ancient traditions, made with pure ingredients for a light, crisp texture. Perfect as a wholesome substitute for fresh bread or as a versatile base for your favorite toppings. Experience a timeless classic, delivered from the heart of Calabria.