Brand Tone

Established, Quality-Focused, Trustworthy, and Exclusive

Brand Values

• •Quality
• •Authenticity
• •Trust & Longevity
• •Curated Selection
• •Community & Service
• •Sustainability

Best Practices

• •Emphasize Heritage & Trust: Consistently reference the long-standing history (since 1985) and experience in curating luxury goods to reinforce reliability and expertise.
• •Use Sophisticated & Elegant Language: Employ vocabulary that reflects the high-end nature of the products (e.g., "curated," "authenticated," "discerning," "timeless," "esteemed," "luxury"). Avoid overly casual slang or jargon.
• •Highlight Exclusivity & Quality Standards: Subtly remind the audience of the careful selection process and the high standards for items accepted and sold. Mentioning "handpicked" or "carefully selected" reinforces this.
• •Maintain a Professional & Respectful Voice: Whether addressing consignors or buyers, the tone should always be professional, courteous, and respectful, acknowledging the value of the items and the clients.
• •Focus on Value & Investment (Implicitly): While not overtly about "deals," frame the purchase of pre-owned luxury as acquiring valuable, lasting pieces of style and craftsmanship, which also carries an element of sustainable choice.

Social Perception

Locally Recognized, Respected for Quality, Trustworthy

Copy Examples

• •Headline: Since 1985: Seattle’s Trusted Curator of Pre-Loved Luxury. Body: For nearly four decades, Fury Consignment has been the discerning Seattleite's destination for authenticated designer fashion. Discover timeless quality and enduring style in every handpicked piece.
• •Headline: Beyond Trend, Beyond Compare. Discover Fury Consignment. Body: We believe in the lasting allure of luxury. Our curated collection features only the finest pre-owned designer handbags, apparel, and accessories, each meeting our exacting standards for quality and authenticity.
• •Headline: Your Pre-Loved Treasures, Our Esteemed Collection. Consign with Confidence. Body: Entrust your designer pieces to Fury Consignment, a Seattle institution since 1985. We offer a seamless consignment experience, ensuring your items are presented to a clientele that appreciates true luxury.
• •Headline: The Art of Enduring Style. Found at Fury Consignment. Body: Explore a legacy of luxury in Madison Valley. From iconic handbags to statement designer wear, Fury Consignment offers an unparalleled selection of authenticated, pre-owned fashion for those who value distinction.
• •Headline: More Than Consignment. A Commitment to Quality Since 1985. Body: At Fury Consignment, every piece tells a story of quality and careful selection. Join our community of over 7,000 consignors and discerning shoppers who understand the value of timeless designer fashion.