Brand Tone

Caring, Empathetic, Trustworthy, Authoritative, Informative, Solution-Oriented, Enthusiastic, Positive, Relatable

Brand Values

• •Health and Wellbeing of Pets
• •Quality
• •Natural Solutions
• •Transparency
• •Customer Satisfaction & Trust
• •Tailored Solutions

Best Practices

• •Use empathetic language that shows understanding of the pet-owner bond.
• •Highlight Trust and Expertise: Consistently mention "vet-formulated," "natural ingredients," "clinically proven," and quality commitments to reinforce trustworthiness.
• •Focus on the "what's in it for them (and their dog)."
• •Use words like "joy," "comfort," "relief," and "vitality" to align with the brand's goal of nurturing pets.
• •Adapt to the Platform, but Keep Core Values Intact: While the tone on TikTok might be more playful and informal than a product description on the website, the underlying values of quality, natural solutions, and care for pets should always be evident.

Social Perception

Positive, Trusted Brand, Effective Solutions

Copy Examples

• •Because a happy tummy means a happier, more vibrant companion.
• •Our [Specific Product, e.g., Skin & Coat Bites] are vet-formulated with natural ingredients to soothe irritation and promote a healthy, shiny coat, bringing comfort and joy back to your beloved pup.
• •Love the results, or your money back.
• •Nurturing the Health and Happiness of Your Beloved Pups
• •Bringing comfort and joy back to your beloved pup.