Brand Tone

Declarative & Assertive, Welcoming, Supportive & Community-Oriented, Resilient/Defiant

Brand Values

• •Free Expression
• •Inclusivity & Equality of Opportunity
• •Individual Liberty/Agency
• •Community & Support
• •Diversity of Thought & Opinion
• •Charity

Best Practices

• •Amplify "Free Expression" Consistently
• •Showcase Diverse Creative Output (If Possible)
• •Highlight Positive Community Actions (Carefully)
• •Maintain a Unified Voice (Internally)
• •Address Controversy (Strategically, if at all)

Social Perception

Highly Controversial & Negative (Dominant View), Misunderstood & Persecuted (Internal/Supporter View), Associated with Specific Individuals, Trolling & Provocation

Copy Examples

• •Headline: Uncensor Your Creativity. Body: At Furry Raiders, we believe your expression knows no bounds. Join a community that champions true artistic freedom and supports your unique voice in the furry fandom. Find your den here. Call to Action: Explore FurryRaiders.org
• •Headline: Diverse Thoughts. United Passion. Body: Tired of echo chambers? Furry Raiders is built on the principle of diverse perspectives and a shared love for the furry world. Connect, create, and converse without fear of gatekeeping. Call to Action: Join Our Telegram Community!
• •Headline: More Than a Fandom. It's Your Freedom. Body: We stand for individual liberty and the right to be yourself. Whether you're an artist, writer, gamer, or suiter, Furry Raiders offers a platform where your individuality is celebrated. Call to Action: Discover Our Values at FurryRaiders.org
• •Headline: Forge Friendships. Foster Creativity. Fund Charity. Body: Community, creativity, and contribution are at the heart of Furry Raiders. Link up with fellow furs who share your passions and believe in making a positive mark. Call to Action: See Our Community in Action on YouTube!
• •Headline: The Raiders' Den: Where Every Fur Has a Voice. Body: Step into a community that’s existed since 2007, dedicated to providing an open and welcoming organization free of exclusion. Express yourself, your way. Call to Action: Learn About Our History and Join Us on Second Life.