Brand Tone

Stylish & Modern, Caring & Pet-Centric, Quality-Conscious, Approachable & Friendly, Problem-Solving

Brand Values

• •Aesthetics & Design: Creating pet products that are visually appealing and enhance home decor.
• •Quality & Durability: Providing well-made products using high-quality materials that last.
• •Pet Well-being & Harmony: Promoting a harmonious pet-human relationship by offering products that satisfy pets' natural instincts while pleasing their owners.
• •Functionality & Practicality: Designing products that are effective, multi-functional, and easy to maintain (e.g., replaceable mats, less shedding).
• •Customer Satisfaction: Ensuring pets and their owners love the products, as evidenced by their direct engagement with customer feedback.

Best Practices

• •Prioritize "Stylish Functionality": Always highlight both the aesthetic appeal and the practical benefits for pets in your copy. Use descriptive language that evokes both beauty and utility (e.g., "elegant yet durable," "artistic and instinct-driven").
• •Speak to the Discerning Pet Parent: Address your audience as individuals who value quality, design, and the well-being of their pets. Acknowledge their desire for a beautiful home that also caters to their furry companions.
• •Maintain a Positive and Caring Voice: Frame product benefits around pet happiness and health (e.g., "promotes healthy scratching," "a cozy haven," "endless fun"). Let the genuine love for pets shine through the words.
• •Emphasize Quality and Craftsmanship: Use terms that convey durability, premium materials, and thoughtful construction (e.g., "hand-selected woods," "premium natural sisal," "built to endure," "meticulously constructed").
• •Showcase Pet Approval and Owner Satisfaction: Incorporate social proof by referencing how much cats love the products and how satisfied owners are with the design and quality. Use phrases like "cat-approved," "owner’s delight," or feature snippets of positive customer testimonials.

Social Perception

Furrther is generally perceived positively by its customers as a brand that successfully combines style with functionality in pet products, particularly for cats.

Copy Examples

• •Headline: Finally, a Cat Scratcher You Won't Want to Hide. Body: Introducing the Furrther Art Scratcher – where feline satisfaction meets gallery-worthy design. Give your cat the purrfect scratching experience while elevating your home décor. Durable, beautiful, and cat-approved.
• •Headline: Style Your Space, Spoil Your Cat. Body: Why choose between a happy cat and a chic home? With Furrther’s collection of designer cat scratchers and accessories, you get both. Crafted from premium materials for lasting joy and timeless appeal.
• •Headline: Good for Their Claws, Great for Your Couch. Body: Redirect your furry friend’s natural scratching instincts to our irresistible sisal mats. Furrther scratchers are built to last, designed to delight, and dedicated to a more harmonious life with your pet.
• •Headline: Not Just Pet Furniture, It’s a Lifestyle Upgrade. Body: At Furrther, we believe pet products should be as thoughtfully designed as the rest of your home. Discover our range of stylish, functional pieces that celebrate your pet and your style.
• •Headline: Because Your Best Friend Deserves the Best (and Your Home Does Too!). Body: Spoil your cat with Furrther’s premium scratchers and accessories. Designed for ultimate feline enjoyment and seamless integration into your beautiful home. Happy cat, happy home, happy you.