Brand Tone

Reassuring, trustworthy, enthusiastic, passionate, descriptive, and benefit-oriented.

Brand Values

• •Quality
• •Cat Welfare & Happiness
• •Customer Satisfaction
• •Passion for Cats
• •Trust & Reliability
• •Community

Best Practices

• •Speak from the "Passionate Cat Lover" Perspective: Every piece of copy should resonate with the genuine love and understanding of cats and their owners.
• •Use inclusive language that invites customers to be part of the "Furriender Family."
• •Maintain Clarity and Trust: ensure all practical information (shipping, returns, product details) is clear, accurate, and easy to understand.
• •Highlight quality in every communication.
• •Emphasize feline comfort and well-being in product descriptions.

Social Perception

A dedicated space for cat lovers, aiming to create a community focused on quality, cat welfare, customer satisfaction, and trust.

Copy Examples

• •At Furriender, we understand that your cat isn't just a pet; they're a cherished member of your family.
• •At Furriender, your satisfaction and your cat's well-being are our top priorities.
• •Founded by passionate cat lovers.
• •Elevate your accessory game with our Kitten-Shaped Crossbody Bag, designed to add a playful yet chic touch to your outfit.
• •We obsess over quality so you can focus on the cuddles.