Brand Tone

friendly, approachable, and assurance-driven, with a strong undercurrent of practical helpfulness and stylish aspiration

Brand Values

• •Customer-Centricity
• •Quality & Craftsmanship
• •Affordability & Value
• •Style & Variety
• •Convenience & Efficiency

Best Practices

• •Use Customer-Centric Language
• •Highlight Key Value Propositions
• •Maintain an Optimistic and Friendly Demeanor
• •Showcase Quality and Style with Specifics
• •Reinforce Community and Local Connection (Perth)

Social Perception

largely positive and trustworthy. Customers view the brand as reliable and reputable, service-oriented, accessible and good value, and convenient.

Copy Examples

• •Transform Your Space with Ease: Discover Our Latest Collection of Stylish & Affordable Furniture, Designed for Your Perth Home. Price Beat Guaranteed!
• •Meet Ashish, one of our incredible team members going the extra mile! At Furniture Roots, your perfect home is our priority, and our friendly experts are here to guide you every step of the way. Experience the difference today! #FurnitureRootsPerth #CustomerLove
• •Perth's Best Deals Just Got Better! Shop Quality Furniture That Lasts, At Prices You'll Love. With our Price Beat Guarantee, you can't go wrong. Shop online now!
• •Hello Perth! Ready to refresh your home? At Furniture Roots, we believe beautiful living should be effortless and affordable. Explore our curated range and find pieces that speak to your style – all from the comfort of your home.
• •Sink into comfort and style with our new 'Harmony' sofa. Crafted for durability and designed with a modern aesthetic, it’s the perfect blend of quality and value. Plus, enjoy fast delivery right to your door in Perth!