Brand Tone

Friendly, Accessible, Value-Oriented, Practical.

Brand Values

• •Affordability & Value
• •Quality
• •Customer Satisfaction & Service
• •Wide Selection & Style
• •Accessibility
• •Community/Ethical Considerations
• •Durability & Practicality

Best Practices

• •Prioritize Value & Affordability: Always highlight the balance between quality, style, and cost-effectiveness. Use phrases like "great value," "affordable style," "quality for less."
• •Maintain a Friendly & Approachable Voice: Use contractions (e.g., "it's," "you'll"), address the customer directly ("your home," "you can"), and maintain a positive, helpful demeanor in all communications. Avoid overly formal or technical jargon.
• •Focus on Solutions & Benefits: Explain how the furniture solves a customer's need or improves their lifestyle (e.g., "create your perfect garden oasis," "unwind in ultimate comfort," "practical and stylish centerpiece").
• •Be Clear & Direct: Provide straightforward information about products, delivery, and promotions. Ensure terms and conditions for sales or returns are easy to understand.
• •Showcase Real Life & Practicality: Incorporate user-generated content where appropriate and write blog/social media content that offers practical advice for home furnishing and maintenance, reinforcing the brand as a helpful resource.

Social Perception

Generally Positive (Majority): Many customers perceive Furniture Maxi as providing good value for money, with stylish and decent quality furniture, especially for the price point. Mixed (Minority): A segment of customers has experienced issues with product quality, delivery problems, and dissatisfaction with customer service.

Copy Examples

• •Homepage Banner: "Your Dream Home, For Less. Discover stylish, quality furniture that fits your life and your budget. Fast & Free UK Delivery!"
• •Social Media Post (Rattan Furniture): "Soak up the sunshine in style! ☀️ Our [Product Name] rattan set is built for comfort, designed to last, and priced just right. Create your perfect garden oasis today! #FurnitureMaxi #GardenGoals #AffordableLuxury"
• •Product Description Snippet (Sofa): "Unwind in ultimate comfort without breaking the bank. Our [Sofa Name] features plush, [material type, e.g., easy-clean fabric] and a sturdy frame, making it the perfect practical and stylish centerpiece for your living room. Quality you can feel, prices you'll love."
• •Email Subject Line (Sale): "🎉 Refresh Your Space! Up to 40% OFF Your Favourite Furniture! 🎉"
• •Blog Post Intro: "Choosing the right dining table can be tricky! You want something stylish, durable, and that fits everyone comfortably – all without emptying your wallet. In this guide, we'll walk you through finding the perfect affordable dining set for your family."