Brand Tone

Promotional & Value-Oriented, Aspirational yet Accessible, Friendly & Engaging, Helpful & Practical, Reassuring

Brand Values

• •Affordability & Value
• •Style & Modern Design
• •Customer Service
• •Quality Materials (Stated)
• •Convenience
• •Community & Ethical Considerations (Stated)
• •Durability (Stated for Rattan)

Best Practices

• •Be Transparent and Honest: While highlighting value, avoid overstating quality if customer feedback suggests variability. Acknowledge and address concerns openly to build trust. If products require self-assembly and it can be tricky, be upfront and provide excellent support materials.
• •Focus on Solutions and Benefits: Instead of just listing features, explain how the furniture benefits the customer (e.g., "creates a cozy family space," "makes hosting effortless," "designed for easy maintenance").
• •Maintain a Friendly and Approachable Voice: Even when dealing with promotions or more formal information like policies, keep the language clear, simple, and welcoming. Avoid overly technical jargon.
• •Visually Align Copy with Imagery: Ensure the tone of the copy matches the style of the visuals used. If images are aspirational and stylish, the copy should reflect that, while still emphasizing the accessibility and value proposition.
• •Listen and Adapt to Customer Feedback: Regularly review customer comments, reviews, and queries across all platforms. Use this feedback to refine messaging, address common pain points proactively in your copy (e.g., if assembly is a concern, create more content around "easy assembly tips"), and ensure the brand voice resonates authentically with the customer experience.

Social Perception

Seen by many as a source of stylish and affordable furniture, especially for garden and rattan pieces. Customers appreciate the modern designs and the ability to furnish their homes without overspending, often highlighting good value for money. The availability of financing options is also a plus.

Copy Examples

• •Headline: Create Your Dream Outdoor Oasis for Less! Body: Why wait to enjoy the garden you've always wanted? Our stunning rattan collections offer premium style and comfort without the premium price tag. Plus, with 0% finance options, your perfect patio is closer than you think! #FurnitureMaxi #GardenGoals #AffordableLuxury
• •Headline: Style That Lasts, Prices You'll Love. Body: At Furniture Maxi, we believe beautiful homes shouldn't break the bank. Discover durable, trend-setting furniture for every room, designed for modern living and built to be enjoyed. Free delivery on all mainland UK orders! #HomeInspo #ValueForMoney #FurnitureFinds
• •Headline: Effortless Style, Delivered to Your Door. Body: From chic sofas to elegant dining sets, find everything you need to refresh your space at Furniture Maxi. Enjoy hassle-free online shopping, fast & free delivery, and our dedicated customer support. Your dream home is just a click away. #NewCollection #ShopSmart #MaxiComfort
• •Headline: Unwind in Style: Indoor Comfort Meets Outdoor Living. Body: Make the most of every space with our versatile furniture ranges. Whether it's a cozy night in or a sunny afternoon in the garden, Furniture Maxi offers quality pieces that blend seamlessly with your lifestyle. Explore our latest arrivals! #ModernFurniture #HomeStyle #RelaxationStation
• •Headline: Peace of Mind with Every Piece. Body: We're committed to bringing you quality furniture and great service. With our 30-day returns policy and dedicated customer care team, you can shop with confidence. Got questions? We’re here to help! #CustomerFirst #QualityFurniture #ShopWithConfidence