Brand Tone

Promotional, value-driven, straightforward, direct, urgent, accessible, practical, with an occasional aspirational touch for specific platforms.

Brand Values

• •Affordability
• •Wide Selection
• •Convenience
• •Value

Best Practices

• •Lead with Value: Always highlight the primary benefit for the customer – affordability, style, or a specific solution. Frame your copy around how the product will improve their home or save them money.
• •Maintain a Clear and Simple Language: Avoid jargon and complex terminology. The copy should be easy to understand for a broad audience, reflecting the accessible nature of the brand.
• •Create a Sense of Urgency in Promotions: Use time-sensitive language (e.g., "limited time," "ends soon," "flash sale") for sales-focused content to encourage immediate action, a tactic already in use that should be maintained.
• •Adapt the Tone for Each Platform: While the core message of value remains, the delivery should be tailored. Use a more aspirational and visual-led tone for Instagram, a direct and promotional one for Facebook, and a more energetic, trend-focused one for TikTok.
• •Incorporate User-Generated Content and Testimonials: Actively seek out and feature positive customer photos and reviews in your marketing. This adds authenticity and social proof, helping to build trust and counterbalance some of the negative feedback found online.

Social Perception

Perceived as a budget-friendly furniture retailer with a wide product range; customers are attracted by low prices and selection. However, there are noted frustrations with post-purchase customer service and delivery logistics.

Copy Examples

• •Upgrade your living room without emptying your wallet. Discover our new collection of sofas and sectionals, with styles starting at just $499. Shop now and enjoy free delivery on orders over $1000!
• •🎉 WEEKEND FLASH SALE! 🎉 Get an extra 20% off all dining sets, this weekend only. Create the perfect space for family dinners and gatherings. Don't wait – this offer ends Sunday!
• •Sunday morning bliss looks a little something like this. ✨ Create your own cozy corner with our plush accent chairs and soft-to-the-touch throws. #FurnitureGiant #HomeInspo #CozyLiving
• •POV: You finally found affordable furniture that actually looks good. From bedroom sets to dining tables, we’ve got it all. Check out our latest arrivals. Link in bio! #FurnitureDeals #BudgetHome #HomeUpgrade
• •Subject: Your Dream Home is More Affordable Than You Think. Hi [Customer Name], still thinking about that perfect piece of furniture? At Furniture Giant, we believe everyone deserves a home they love. That’s why we offer flexible financing options to make it happen. Explore our collections today.