Brand Tone

Authentic & Down-to-Earth, Personal & Approachable, Craftsman-like & Passionate, Helpful & Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Customization & Individuality
• •Personal Service & Connection
• •Heritage & Rural Roots
• •Resilience & Entrepreneurship

Best Practices

• •Emphasize "Handmade" and "Bespoke": Consistently use terms like "handcrafted," "hand-painted," "bespoke," "custom-made," and "made to order" to reinforce the artisanal nature of the products.
• •Maintain a Personal, Approachable Voice: Use a friendly, direct, and slightly informal tone. Refer to the maker (Joe) where appropriate to maintain the personal connection. For example, "Joe can craft this to your exact dimensions."
• •Highlight Quality and Durability: Stress the use of quality materials (like solid oak) and the solid construction, implying longevity and value for money.
• •Connect to the Farm/Rural Heritage: Subtly weave in the brand's origin story and connection to the family farm to add authenticity and a unique selling proposition. Phrases like "From our workshop on the farm" can be effective.
• •Focus on Customer Collaboration and Individuality: Frame the service as a partnership with the customer to create their perfect, unique piece of furniture. Use phrases like "your style," "your vision," "made for you."

Social Perception

Highly Positive, Trustworthy & Reliable, Artisanal & Unique, Supportive of Small Business

Copy Examples

• •Headline: Your Home, Your Style, Handcrafted with Passion. Body: Tired of mass-produced furniture that doesn't quite fit? At Furniture from the Oaks, Joe handcrafts beautiful, solid wood pieces from our family farm workshop, made exactly to your vision. Let's build something unique, together.
• •Headline: From Our Workshop on the Farm, to the Heart of Your Home. Body: Discover the difference of truly handmade. Each bookcase, table, and cabinet is personally crafted and hand-painted by Joe, ensuring quality that lasts for generations. Your dream piece awaits.
• •Headline: Bespoke Furniture, Built Around You. Body: Don't just furnish your space – make it uniquely yours. We specialise in custom sizes, colours, and designs. Share your ideas with Joe, and let’s create furniture that tells your story. Quality craftsmanship, from our hands to your home.
• •Headline: More Than Just Furniture, It's a Piece of Our Story. Body: Born from a passion for woodworking on our Shropshire farm, Furniture from the Oaks offers handcrafted quality and personal service. Choose your style, and let Joe bring it to life.
• •Headline: Solid Wood, Timeless Designs, Made Just For You. Body: Looking for furniture that’s as individual as you are? Joe at Furniture from the Oaks hand-paints and crafts each piece to your exact needs. Quality materials, traditional skills, and a personal touch in every item.