Brand Tone

Aspirational yet Accessible, Customer-Focused and Friendly, Confident and Quality-Oriented, Modern and Stylish

Brand Values

• •Quality & Comfort
• •Affordability & Value
• •Customer-Centricity
• •Design Passion
• •Australian Owned

Best Practices

• •Always Emphasize Value and Quality Together: Never let affordable sound cheap. Pair discussions of price with reminders of the design integrity, material quality, and craftsmanship.
• •Use Warm, Inclusive, and Customer-Centric Language: Words like community, cherished member, your home, we're excited to help reinforce the friendly and supportive aspect of the brand. Avoid overly transactional or cold corporate speak.
• •Maintain an Aspirational but Relatable Visual and Verbal Style: Showcase beautiful interiors and furniture, but ensure the language remains accessible and invites customers to envision these pieces in their own homes, not just a showroom.
• •Be Confident but Not Arrogant: Highlight expertise, design passion, and product benefits with assurance, but always bring it back to the customer's experience and how the furniture enhances their life.
• •Stay Current and Visually Driven, Especially on Social Media: Continue to use high-quality photography and videography. Keep up with design trends in your content, reflecting the modern designer furniture promise. Encourage and feature user-generated content to build authenticity and community.

Social Perception

Positive Reputation for Value, Trusted for Specific Niches, Good Customer Experience (Generally), Modern & On-Trend, Engaged Community

Copy Examples

• •Headline: Dream Designs, Real Prices. Your Stylish Home Awaits. Body: At Furniture Forum, we believe beautiful furniture shouldn't break the bank. Discover our curated collection of modern sofas, chic armchairs, and timeless dining sets, all crafted with passion and quality materials. Affordable luxury, delivered to your door.
• •Headline: Comfort You Can Sink Into. Quality That Lasts. Body: With decades of expertise in furniture craftsmanship, every Furniture Forum piece is designed for ultimate comfort and durability. From our famously plush Siesta Rockers to our inviting lounge suites, experience the difference quality makes. Plus, enjoy peace of mind with our 5-year warranty.
• •Headline: More Than Furniture, It's Your Forum. Body: We're not just selling furniture; we're helping you create a home you love. Join our vibrant community, share your style, and let us make your furniture journey exciting and stress-free. Because to us, you're a cherished member.
• •Headline (for a nursery rocking chair): Cherish Every Moment. Unwind in the Perfect Nursery Rocker. Body: Loved by mums across Australia, our Siesta Rocker blends beautiful design with incredible support for those precious feeding and cuddle times. Create your dream nursery with Furniture Forum – where comfort meets style.
• •Headline (Sale Promotion): Style Upgrade, Smart Price. Don't Miss the Furniture Forum Sale! Body: Refresh your living space with our latest designer pieces, now at even better prices. Quality craftsmanship, modern aesthetics, and the value you expect from Furniture Forum. Shop now and transform your home for less.