Brand Tone

approachable, genuine, and customer-focused

Brand Values

• •Quality and Durability
• •Affordability and Value
• •Sustainability
• •Customer-Centricity
• •Transparency

Best Practices

• •Maintain a Personal Touch: Always write as if you're a small, passionate team speaking directly to a valued customer. Use 'we' and 'you' to create a conversational feel.
• •Highlight Core Values in Every Message: Whether it's a social media post or a product description, weave in your commitment to quality, sustainability, and affordability.
• •Be Transparent and Honest: If there are delivery delays or stock issues, communicate this openly and proactively. This builds trust and reinforces your genuine character.
• •Showcase, Don't Just Tell: Use customer photos, testimonials, and behind-the-scenes content to illustrate your brand's quality and the community you've built.
• •Write with Enthusiastic Confidence: Your tone should reflect your passion for your products. Use positive and descriptive language that conveys the beauty and durability of the furniture. Avoid overly formal or corporate jargon.

Social Perception

Customers generally perceive Furniture by Jackson positively. Reviews often highlight the good quality of the furniture for the price. The customer service is frequently described as 'very good' and 'prompt,' with customers appreciating the 'family business' feel over a large corporation. While some feedback mentions delivery times being slightly longer than expected, it is often coupled with positive remarks about being kept well-informed by the customer service team. The brand encourages customer engagement by offering a discount for sharing photos of their purchased furniture, which fosters a sense of community.

Copy Examples

• •Crafted for your home, kind to your wallet. Discover our collection of beautiful, solid wood furniture that's built to last. Because good design shouldn't be a luxury.
• •That Sunday feeling, perfectly captured. ✨ We love seeing how our solid mango wood TV stand fits so beautifully into @[customer_handle]'s cozy space. P.S. Want to be featured? Share a pic of your Furniture by Jackson piece with #MyFBJHome for a chance to win a £20 voucher!
• •Tired of furniture that doesn't last? We were too. That's why we started Furniture by Jackson—to bring you handcrafted, sustainable wood furniture directly from the makers. Skip the middleman, not the quality. Shop our new collection now.
• •The heart of your home deserves a centerpiece. Our handcrafted oak dining table is made from sustainably sourced, FSC-approved wood, ready for years of family dinners and celebrations. Its timeless design and durable construction mean it’s not just a table, but a future heirloom. Arrives semi-assembled for your convenience.
• •Meet the Artisans + A Look at Our Newest Pieces. From a small team in Northampton to homes across the UK, our passion has always been simple: beautiful, sustainable furniture that tells a story. This month, we want to introduce you to the skilled hands that craft our pieces...