Brand Tone

Friendly and Approachable, Cat-Centric and Caring, Stylish and Modern, Informative and Helpful

Brand Values

• •Cat Welfare: Prioritizing the needs, instincts, and happiness of cats is a core value. They state their mission is to "provide you and your cats with modern pieces of furniture they will love using."
• •Modern Design & Aesthetics: Creating furniture that is visually appealing and fits into contemporary homes is highly valued. They emphasize "neutral color pallets that work in any room."
• •Quality and Durability: The brand highlights the use of premium materials and quality hardware to create long-lasting products. Products are "built to last."
• •Functionality and Space-Saving: Furmia offers practical solutions, especially with its wall-mounted furniture, designed for modern living and to free up floor space.
• •Customer Satisfaction: Positive testimonials are showcased, indicating the importance of happy customers (both human and feline).
• •Fairness (Stated): The website mentions "Fair wages, thoughtfully sourced materials, and a clean manufacturing process" as part of being "Powered by fairness," though further details on this are not prominent.

Best Practices

• •Always Prioritize the Cat's Perspective (with a nod to the owner): Frame benefits in terms of the cat's enjoyment, health, and natural behaviors, while also highlighting how the design benefits the owner's home and lifestyle. (e.g., "Your cat gets a cozy perch, you get your floor space back!").
• •Use Warm, Engaging, and Slightly Playful Language: Incorporate words like "happy," "adventure," "cozy," "explore," "purrfect." Avoid overly technical or sterile descriptions.
• •Emphasize Modern Aesthetics and Quality: Consistently use terms like "modern," "stylish," "sleek," "premium materials," "built to last" when describing products.
• •Maintain a Helpful and Informative Stance: Offer tips and insights into cat behavior when relevant, reinforcing the brand's understanding and care for cats.
• •Show, Don't Just Tell, with Visuals and Testimonials: Ensure copy complements strong visual imagery of cats enjoying the furniture and is supported by genuine customer experiences.

Social Perception

Positive Customer Experiences, Good Quality for the Price, Aesthetically Pleasing Solutions, Responsive (Implied)

Copy Examples

• •Headline: Upgrade Your Cat's World (And Your Home's Style!) with Furmia. Body: Tired of cat trees that clash with your decor? Furmia designs beautiful, modern cat furniture that your feline friend will adore and you'll be proud to display. Explore our wall-mounted wonders!
• •Headline: Give Your Cat the Gift of Adventure. Give Them Furmia. Body: Cats thrive on climbing, scratching, and lounging in high places. Our sturdy and stylish cat shelves and hammocks are designed with their natural instincts in mind. Watch them explore their new vertical playground!
• •Headline: Happy Cat, Happy Home. It's That Simple with Furmia. Body: We believe that a happy cat makes for a happy home. That's why our furniture is cat-approved for fun and human-approved for design. Discover pieces built to last and made for love.
• •Headline: Space-Saving Style for Discerning Cats (and Their Humans). Body: Live stylishly, even with your beloved felines! Furmia’s wall-mounted cat furniture frees up valuable floor space while providing the ultimate comfort and entertainment for your cat. Modern design meets purrfect functionality.
• •Headline: Not Just Furniture, It's Fur-niture! Designed by Cat Lovers, For Cat Lovers. Body: Every Furmia piece is crafted with love, consulting cat behaviorists (and actual cats!) to ensure your furry family members get the enrichment and comfort they deserve.