Brand Tone

friendly, caring, and enthusiastic

Brand Values

• •Love and Passion for Pets
• •Quality
• •Customer Satisfaction
• •Community
• •Pet Well-being

Best Practices

• •Use Pet-Centric Language: Incorporate words and phrases that resonate with pet owners (e.g., furry friend, pawsome, tail wags, purrfect).
• •Emphasize Emotion: Connect with the love and joy pets bring. Use emotive words that convey care, happiness, and companionship.
• •Maintain a Positive and Upbeat Style: Even when discussing potentially serious pet care topics, keep the overall tone encouraging and supportive.
• •Be Authentic and Relatable: Share stories (even fictionalized ones in ads) that pet owners can identify with. Show that you understand the everyday life of having a pet.
• •Engage and Interact: When writing social media copy, ask questions, encourage sharing, and respond to comments in the established friendly and caring brand voice. This reinforces the community aspect.

Social Perception

reliable and caring brand for pet supplies

Copy Examples

• •Unleash the zoomies! 🐾 Our new [Toy Name] is designed for epic playtime and endless tail wags. Spoil your furry best friend today because they deserve all the fun!
• •Look at this adorable furiend, [Pet's Name], loving their new [Product Name]! 😍 We live for these happy moments. Share your pet's Furiendship faves using #FuriendshipFamily for a chance to be featured!
• •Pawsome Deals Inside! 🐶 Treat Your Furry Companion (and Your Wallet!).
• •We know you want the absolute best for your four-legged family member. That's why we're diving into [Topic, e.g., 'Keeping Your Pup Cool This Summer'] with tips to keep them happy, healthy, and safe!
• •At Furiendship, it's all about celebrating the incredible bond you share with your pets. Quality supplies, wagging tails, and happy purrs guaranteed!