Brand Tone

friendly, enthusiastic, creative, and community-oriented

Brand Values

• •Creativity and Uniqueness
• •Quality
• •Customer Focus & Community
• •Passion for Reading
• •Small Business Support

Best Practices

• •Use Enthusiastic and Positive Language: Incorporate words like ✨magic✨, cozy, adorable, love, and excited. Emojis can enhance this when appropriate for the platform.
• •Foster a Sense of Community: Address your audience directly using terms like book besties, reading friends, or fureverbooked family. Ask questions to encourage interaction.
• •Showcase Creativity and Passion: Highlight the unique designs and the love for books that goes into each product. Share the why behind the brand.
• •Be Relatable and Authentic: Share behind-the-scenes content, acknowledge the realities of a small business, and engage with relevant trends in a genuine way.
• •Maintain Visual Consistency: Ensure that the playful, often whimsical, and aesthetically pleasing visual style of the products is reflected in the imagery and design used in all communications.

Social Perception

Positive & Trusted, Trendy & Relevant, Community-Centric, Aesthetic Appeal

Copy Examples

• •Instagram Post (New Product): ✨📖 NEW ARRIVAL ALERT! 📖✨ Get ready to lose yourself in your next chapter (and look cute doing it!). Our latest [Product Name] is here to make your reading nook even cozier. Swipe to see the magic! What book will you be pairing it with? 👇 #fureverbooked #bookishgoodies #newrelease #booklover #readingaesthetic
• •TikTok Video Caption (Behind-the-Scenes): Pouring all the love (and a little bit of chaos!) into packing your orders today! 💖 Seeing your excitement for our bookish treats is what keeps this small biz dream alive! ✨ What are you hoping to unbox? #fureverbooked #smallbusinessowner #booktok #packanorderwithme #bookishmerch
• •Website Banner (Sale): Treat Your Shelf! 📚✨ For a limited time, get [Discount Percentage]% off all [Product Category, e.g., Kindle Cases]! It's the perfect excuse to finally snag that design you've been eyeing. 😉 Shop now before they're *furever* gone! #fureverbooked #bookishsale #kindleaccessories #bookworm
• •Email Newsletter Snippet (Community Focus): Hey Book Besties! 👋 We're so grateful for every single one of you in our fureverbooked family. Seeing you share your hauls and how you style your goodies truly makes our day! 🥰 P.S. Did you catch our latest [Blog Post/TikTok Video] about [Topic]? We'd love to hear your thoughts! #fureverbooked #communitylove #bookloversunite #thankyou
• •Product Description (Sticker): Warning: May spontaneously start talking about books. 🤫 This cheeky '[Sticker Name]' sticker is for the reader who's always got a story on their mind (and maybe one too many on their TBR pile!). Durable, adorable, and perfect for your Kindle, laptop, or water bottle. Where will you stick yours? ✨ #fureverbooked #bookishstickers #readerlife #funnyreads #booknerd