Brand Tone

Elegant & Luxurious, Personal & Passionate, Confident & Sophisticated, Ethically Conscious & Transparent, Helpful & Informative

Brand Values

• •Quality Craftsmanship
• •Luxury & Timelessness
• •Sustainability & Ethical Sourcing
• •Customer Satisfaction & Trust
• •Heritage & Family
• •Individuality & Confidence

Best Practices

• •Emphasize "Ethical Luxury": Consistently weave in keywords like "ethically sourced," "sustainable," "certified fur," "handmade," and "quality craftsmanship" to reinforce core values and luxurious appeal.
• •Speak to Timelessness and Investment: Position products not just as fashion items, but as "timeless pieces," "heirlooms," or "investments" that offer lasting value and can be "passed on for generations."
• •Adopt a Personal yet Sophisticated Voice: Especially in direct communications or "About Us" sections, reflect the passion of a family-run business (like Simona's personal touch in Etsy replies), while maintaining an overall tone of elegance and sophistication.
• •Focus on Sensory Details and Emotional Connection: Use descriptive language that evokes the "irresistible" softness, "luxurious warmth," and the feeling of being "gorgeous, confident, sophisticated" when wearing FurbySD products.
• •Educate and Build Trust: Continue to provide valuable content like fur care guides and be transparent about sourcing and production. This reinforces expertise and trustworthiness, aligning with the sophisticated and conscious consumer.

Social Perception

Positive Customer Experiences, Seen as a Luxury Provider, Associated with Quality and Care, Ethical Stance Appreciated (by those who support real fur)

Copy Examples

• •FurbySD: Indulge in Timeless Elegance. Discover handcrafted luxury fur, ethically sourced and designed to be cherished for generations.
• •Wrap yourself in the unparalleled softness of ethically sourced chinchilla. Each FurbySD coat is a testament to Lithuanian craftsmanship, a unique heirloom piece that whispers sophistication and enduring style.
• •More than just a garment, it’s a statement of your unique confidence. ✨ Our latest collection of handmade fur accessories has arrived. Which piece speaks to your sophisticated style? #FurbySD #LuxuryFur #HandmadeElegance #SustainableStyle
• •From our family to yours, since 1999. FurbySD continues a legacy of passion for sustainable luxury and meticulous craftsmanship, bringing you fur that’s as authentic and remarkable as you are.
• •Be Unforgettable: The New FurbySD Collection Awaits.